Sports Business Program Member Resources: 2023-24 Season

Sports Business Program Member Resources: 2023-24 School Year

Welcome SCC subscribers!

This section of SCC’s website offers on-demand access to all the resources available to Sports Business Program members.

Your SBP subscription includes:

  • Digital publications
  • Student activity guides
  • Marketing samples
  • SBP PPT presentation
  • Recommendations from industry professionals
  • Teacher tip sheets
  • Templates & worksheets

2023-24 Sports Business Program Resources

Digital Publications

Your Sports Business Program subscription includes access to a variety of digital publications to help you develop your program.  Download the zip file by clicking the link below for access to all your publications, including:

  • Teacher’s Guide to Marketing Your School Sports, Events & Entertainment (4th Edition)
  • Game Plan: 25 Event Ideas
  • Promotions Idea Notebook
  • Team Marketing Samples
  • Packing the Stands: 101 More Promotions Ideas

Click here to download the SBP Digital Publications Zip File

SBP Student Activity Guides

The “Teacher’s Guide to Your School Sports, Events & Entertainment” works through a variety of “teaching modules” to help establish a Sports Business Program at your school.  

As you work through the modules, make sure students have a fundamental understanding of key sports business concepts like ticket sales, sponsorship and branding.  Then, distribute the corresponding activity guides to each of your respective group leaders.

Click here to download the SBP Activity Guides Zip File

SBP Marketing Samples

Looking for some additional inspiration as you develop your ticket and sponsorship packages?  

Click through these PPTs featuring ticket and sponsorship samples from sports teams and leagues for some design and packaging ideas for your program.

Click here to download the SBP Marketing Samples zip folder

SBP PowerPoint Presentation

Download the Sports Business Program PowerPoint presentation using the link below to introduce the concept of building a SBP in your classroom.

Click here to download the SBP PPT Presentation

SBP Recommendations from Industry Professionals

Learn from the pros!

SCC consulted with industry professionals for advice on the best ways to build a successful Sports Business Program at your school.  Download the suggestions and advice from executives from the NBA, Nike, Jordan Brand, NCAA and much more using the link below.

Click here to download the SBP Recommendations From Industry Experts zip folder

SBP Teacher Tips Sheets

Successfully laying the foundation for your school Sports Business Program is no small task.  For some assistance on the ground level, download this series of handy Teacher Tip Sheets to help guide you and to keep you on track as you determine the best approach to developing the program in your classroom.

Click here to download the SBP Teacher Tip Sheets zip folder

SBP Templates & Worksheets

Need some additional guidance or inspiration as you develop your marketing strategies?  Well look no further!  Using the link below, download our Sports Business Program templates and worksheets to help you get started.

Click here to download the SBP Templates and Worksheets zip folder