Competitive Edge - Sports & Entertainment Marketing News

‘Suicide Squad: Kill The Justice League’ Marketing Has Been A Disaster From The Start


Suicide Squad: Kill the Justice League is out in just a few more weeks, but yesterday created a stir where a bunch of journalists and influencers released their impressions of a few hours of gameplay.

Click here to read the story at

Discussion Questions:

  1. What is marketing?
  2. Why is marketing important in the video game business?
  3. What is publicity?
  4. How might a positive or negative review provide an example of publicity?
  5. Can marketers control whether something results in positive or negative publicity? Why or why not?
  6. How might that publicity impact sales of a new video game release?
  7. The author of this story suggests that the marketing for ‘Suicide Squad: Kill the Justice League’ has not been good. Why?
  8. How might the marketing impact sales of the game?
  9. If you were an entertainment marketing consultant advising the makers of the game on the best way to promote its release, what marketing strategies would you suggest?
  10. How would you use social media to promote the game’s release?
  11. What would you do to generate publicity?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors