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Marketing Currents

‘An interesting time to be a marketer’: How brands adjusted their strategies for back-to-school

The end of summer is usually the time for back-to-school shopping. While everything about this year is very different — as parents and school districts grapple with the prospects of remote learning or socially distant classrooms, and the potential of yet another lockdown — children’s apparel companies are hopeful that Read more…

By Chris Lindauer, 3 years09/07/2020 ago
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