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Marketing Currents

With a Slew of New Customers, J.M. Smucker’s Next Task Is Keeping Them (MC)

In line with other major CPG manufacturers, J.M. Smucker has benefited from the surge in consumer demand for packaged food following the outbreak of Covid-19.  On Thursday, the company behind Folgers coffee and Jif peanut butter reported that net sales climbed to $2.1 billion for the quarter ending April 30, Read more…

By Chris Lindauer, 3 years06/07/2020 ago
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