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Brands

Branding

Ernie The Elf Takes Center Stage In Broad-Based Keebler Campaign

A year after Ferrero Group acquired the Keebler brand, Ernie the Elf is spreading the word about “real” cookie ingredients combined with magical family moments. It’s a multi-faceted campaign that seeks to modernize Ernie by immersing him in various digital settings—including shoppable ads on Hulu. Click here to read the story from mediapost.com. Read more…

By Chris Lindauer, 3 years09/07/2020 ago
Marketing Currents

‘An interesting time to be a marketer’: How brands adjusted their strategies for back-to-school

The end of summer is usually the time for back-to-school shopping. While everything about this year is very different — as parents and school districts grapple with the prospects of remote learning or socially distant classrooms, and the potential of yet another lockdown — children’s apparel companies are hopeful that Read more…

By Chris Lindauer, 3 years09/07/2020 ago
Branding

KFC ‘pressing pause’ on famous slogan as ‘finger lickin” is bad idea during pandemic

KFC’s chicken may be finger lickin’ good, but since licking your fingers might not be the best idea during a global pandemic, the company has decided to temporarily suspend using its famous tagline. On Monday, KFC, which is owned by Yum! Brands, announced that it is “pressing pause” on its Read more…

By Chris Lindauer, 3 years08/31/2020 ago
Marketing Currents

With a Slew of New Customers, J.M. Smucker’s Next Task Is Keeping Them (MC)

In line with other major CPG manufacturers, J.M. Smucker has benefited from the surge in consumer demand for packaged food following the outbreak of Covid-19.  On Thursday, the company behind Folgers coffee and Jif peanut butter reported that net sales climbed to $2.1 billion for the quarter ending April 30, Read more…

By Chris Lindauer, 3 years06/07/2020 ago
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