Competition

Marketing Currents

Zoom’s founder on how it beat the competition

Startup stories are usually told in one of two ways. The first: an entrepreneur is struck by sudden inspiration. There’s a montage of the founder scribbling ideas on a whiteboard and shaking hands with investors, and then boom—the founder stands triumphantly with confetti falling around them at Nasdaq. The second: Read more…

By Chris Lindauer, 1 year ago

Marketing Currents

Whole Foods, Costco, Trader Joe’s Lead ‘The 6-Foot Economy’ (MC)

With 61% of Americans admitting they are still apprehensive about returning to physical supermarkets, a new study from Ipsos ranks Whole Foods Market, Costco and Trader Joe’s as the safest, cleanest options. With the launch of the Consumer Health & Safety Index, Ipsos intends to track consumer perception about what Read more…

By Chris Lindauer, 1 year ago