Burger chain, Wendy’s UK, has launched podcast miniseries highlighting the scary reality of competitor fast food experiences with a comedic spin. Click here to read the story at mobilemarketingmagazine.com. Discussion Questions:
Live sport’s indefinite hiatus is forcing Adidas to recreate those events that have been canceled in video games. In Turkey, Adidas recreated the canceled European Championship in the FIFA 20 Playstation video game. Since the start of the month, the advertiser has been streaming matches for the ‘Uncanceled Cup’ between 12 Read more…
Hollywood pressed pause on releasing most major films in theaters to combat the coronavirus outbreak, but that hasn’t necessarily been the case for toys and merchandise related to those movies. Despite film delays, toy production and gaming companies are often staying on schedule, releasing a variety of products tied to Read more…
Universal Studios faced a dilemma with its family-friendly film “Trolls World Tour.” Movie theaters had closed due to the coronavirus pandemic’s collective lockdown. So the studio could either shelve the film indefinitely or do what was previously unthinkable in Hollywood – release it directly to homes first for on-demand streaming, something Read more…
More than 12 million people hopped on Fortnight Thursday for the debut of Travis Scott’s new song. The Grammy-nominated rapper debuted “Astronomical” within the wildly popular online video game, and it attracted a record audience. Click here to read the story at cnn.com. Discussion Questions: What record did Travis Scott’s concert via Fortnite Read more…
With theaters largely closed due to COVID-19 nationwide (except for a handful of drive-ins), there are many things that make sense financially for major studios when it comes to the distribution of their movies right now.It made sense that current theatrical releases such as Bloodshot, The Invisible Man, The Hunt, Read more…
The COVID-19 coronavirus outrbreak has sparked a dramatic first for the movie industry: movies are being made available at home the same time they’re available in theaters. The distinction between a theatrical and a digital release is disappearing as theaters shut down. Click here to read the story at cnbc.com. Discussion Questions: Read more…