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Lesson 3.5 – Economic Impact

Competitive Edge

Analysis: Sports vanishing to cost at least $12B (CE)

The sudden disappearance of sports will erase at least $12 billion in revenue and hundreds of thousands of jobs, an economic catastrophe that will more than double if the college football and NFL schedules are wiped out this fall by the coronavirus pandemic, an analysis conducted for ESPN shows. Click here to Read more…

By Chris Lindauer, 10 months10 months ago
Competitive Edge

What coronavirus means for sports marketing (CE)

The postponement of the Summer Olympics, coupled with the suspension of play across the NBA and NHL, have disappointed fans all over the world. For brands, however, the impact of COVID-19 may require coming up with a new playbook if they want to continue marketing to sports. For some, that Read more…

By Chris Lindauer, 11 months5 months ago
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