• Home
  • About SCC
    • About SCC
    • Testimonials
    • Contact SCC
  • Curriculum
    • Business of Sports & Entertainment: Education Resource Center
    • Marketing Insights from SCC
    • Sports Business Program
    • Current Events Programs
    • Student Competitions
    • Certificate Programs
  • BUY NOW!
  • SCC Events
    • SCC Events Program
    • Portland Sports Business Experience
    • Upcoming Events
    • Past Events
    • Front Office Huddle
  • Register / Login

Lesson 4.9 – Digital Marketing

Competitive Edge

With live sports on hold, Adidas turns to video games (CE)

Live sport’s indefinite hiatus is forcing Adidas to recreate those events that have been canceled in video games.  In Turkey, Adidas recreated the canceled European Championship in the FIFA 20 Playstation video game. Since the start of the month, the advertiser has been streaming matches for the ‘Uncanceled Cup’ between 12 Read more…

By Chris Lindauer, 3 years05/17/2020 ago
Competitive Edge

NFL scores 580M views with Draft Day TikTok challenge (CE)

The NFL’s promotional efforts on TikTok aim to engage football fans as the league gears up for the 2020-21 season with its three-day draft event. This year’s draft is unusual in that the NFL isn’t hosting a massive live event because the coronavirus pandemic has prevented large gatherings. Instead, the Read more…

By Chris Lindauer, 3 years04/26/2020 ago
  • Home
  • About SCC
  • SCC Events Program
  • Certificate Program
  • Our Curriculum
  • Privacy Policy
  • Contact
© Copyright 2020, Sports Career Consulting, LLC. All Rights Reserved.