PBR (Professional Bull Riders) was back in action last weekend in Oklahoma with a closed-to-fans, made-for-TV event produced by a skeleton crew, following a five-week Coronavirus-caused hiatus. No fans were in attendance, and social distancing, functional separation and other safety measures were in full force as the cowboys of the Read more…
Like many Americans around the country, Gwen Berry is weighing her financial options. She is thinking about filing for unemployment, or seeing if she can get a day job, like the one she once held at Dick’s Sporting Goods, to help stem the financial tide left behind by the coronavirus. Read more…
The postponement of the Summer Olympics, coupled with the suspension of play across the NBA and NHL, have disappointed fans all over the world. For brands, however, the impact of COVID-19 may require coming up with a new playbook if they want to continue marketing to sports. For some, that Read more…
With no definitive word on when, or if, the NBA season will resume and the possibility of the playoffs starting in June and the Finals ending in August, the 2020-21 season could be immensely disrupted. So maybe it’s time for the Association to consider a truly radical revamping of its Read more…
While the NBA, NHL and MLB were confronted with the coronavirus pandemic in March, Overwatch executives had been dealing with the outbreak for two months already. As COVID-19 spread in China, where the league has four teams, and South Korea, where another is located, the U.S.-based esports league drastically altered Read more…