More than two dozen NHL partners are activating playoff campaigns including Apple, Pepsi, Honda, Kellogg’s, Bud Light and MassMutual. Some are Canada only (Tim Horton’s, Nestle Canada and Budweiser) while others are launching efforts in both the U.S. and Canada, including Pepsi and Little Caesars pizza. Click here to read the story from Read more…
The coronavirus pandemic, and subsequent worldwide shutdown of sports, has cast doubt on future partnerships for brands and rights holders. A study from sports marketing agency Two Circles this month fueled further doubt, predicting that global sports sponsorship spend in 2020 is set to take a US$17.2 billion hit as Read more…
As it stands, the likelihood of MLB playing with fans in attendance this season is close to zero. Due to the unprecedented nature of these times, MLB clubs are looking into ways to increase sponsorship sales by adding tarp advertising to the empty seats filling the stadium. According to a Read more…
The NHL is looking for options to keep fans engaged while games are on pause and a possible restart for the season is contemplated for sometime during the summer. Creating weekly gaming matchups between real players gives the league an opportunity to entertain fans and raise money from advertisers, especially Read more…
The postponement of the Summer Olympics, coupled with the suspension of play across the NBA and NHL, have disappointed fans all over the world. For brands, however, the impact of COVID-19 may require coming up with a new playbook if they want to continue marketing to sports. For some, that Read more…