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Lesson 8.4 – Ambush Marketing

Competitive Edge

The NFL’s wild sponsorship rules for 2020 draft could cost players up to $50K (CE)

If an NFL draft prospect is drinking out of a soda can while being shown on the April 23-25 broadcast, it can’t be Coca-Cola. And if he’s eating candy, it can’t be a Reese’s Peanut Butter Cup. Those are only two of the rules on a long list of corporate do’s Read more…

By Chris Lindauer, 3 years04/19/2020 ago
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