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TikTok

Competitive Edge

NFL scores 580M views with Draft Day TikTok challenge (CE)

The NFL’s promotional efforts on TikTok aim to engage football fans as the league gears up for the 2020-21 season with its three-day draft event. This year’s draft is unusual in that the NFL isn’t hosting a massive live event because the coronavirus pandemic has prevented large gatherings. Instead, the Read more…

By Chris Lindauer, 11 months11 months ago
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