Marketing Currents - Business and Marketing Current Events

The 12-foot Home Depot skeleton’s new pet dog sold out in less than an hour


The home improvement retailer is celebrating the almost-halfway point to spooky season with a limited initial release of its 2024 Halloween collection, including an upgraded version of its iconic 12-foot skeleton and its new skeleton dog sidekick. Products will be available online starting Thursday, April 25 while supplies last.

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Discussion Questions:

  1. What is promotion?
  2. What is the promotion mix?
  3. What type of promotion might best describe Home Depot’s “Halfway to Halloween” sale?
  4. Why do you think Home Depot is selling Halloween decor in April?
  5. What is seasonal marketing?
  6. Do you think this promotion from Home Depot represents an example of seasonal marketing? Why or why not?
  7. Who is “Skelly”?
  8. What does it mean for something to go viral from a marketing perspective?
  9. Why do you think “Skelly” went viral?
  10. What is supply and demand?
  11. How do you think something going viral like “Skelly” impacts demand?
  12. What does it mean when a sale is “while supplies last,” and why would Home Depot limit the supply of a product it knows will be popular?
  13. How might that help to explain why the Home Depot skeleton is such a popular item?
  14. According to this news story, how long did it take for the skeleton’s dog to sell out?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.