Competitive Edge - Sports & Entertainment Marketing News

The $2 million deal that rocked basketball: NBA Draft Combine abuzz over Great Osobor’s NIL payday


The biggest job interview of your life is stressful, and Dalton Knecht needed just a little splash of home to break the tension.

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Discussion Questions:

  1. What is NIL?
  2. Why would a brand want to align with a college athlete?
  3. What can college athletes do to effectively build a personal brand in a way that might attract brands and potentially lucrative NIL partnerships?
  4. What is recruiting in college sports?
  5. How has NIL changed the way programs recruit?
  6. What is a “transfer portal” in college sports?
  7. How has NIL impacted the transfer portal?
  8. How have NIL and new transfer portal rules impacted the landscape of college athletics?
  9. Do you think the new landscape is better than what college sports looked like three years ago before the new portal rules and NIL? Why or why not?
  10. How might a deal like the one Osobor reportedly received from Washington impact the NBA? Be prepared to discuss your answers in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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