Competitive Edge - Sports & Entertainment Marketing News

The NFL Is Mandating Digital Tickets, Stripping Treasured Souvenirs From Its Fans


The NFL can’t wait to welcome fans back to full-capacity stadiums from Seattle to Miami in 2021, though Luddites apparently need not apply. Commissioner Roger Goodell plans on enforcing a new policy that will be a blow to scrapbookers everywhere: Ticket stubs are about to become a thing of the past, rarer than a Johnny Manziel touchdown pass. Digital tickets are taking over.

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Discussion Questions:

  1. What is fan experience?
  2. What factors might influence the fan experience at a NFL stadium on game day?
  3. Why would the NFL move to an all digital ticketing process?
  4. How might that impact the fan experience?
  5. Do you think some fans will be disappointed in this decision? Why or why not?
  6. Could the NFL find an alternative solution that would still provide fans with collectibles even though the tickets will become digital?
  7. Do you think other sports leagues still offer paper tickets? If so, do you think other leagues will eventually move to an all digital ticketing process? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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