Competitive Edge - Sports & Entertainment Marketing News

Tostitos® and Kirk Cousins Suit Up to Serve the Meal of a Lifetime at Super Bowl LVIII Pop-Up Restaurant, Tost by Tostitos


Tostitos® – the Official Chip & Dip of the NFL – is heading to Super Bowl LVIII and opening the doors once again to its limited-time culinary experience, Tost by Tostitos.

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Discussion Questions:

  1. What is sponsorship?
  2. Why do businesses and brands invest in sponsorship?
  3. How do you think they determine which sports and entertainment properties to sponsor?
  4. A NFL sponsorship costs a brand much more than a Major League Soccer league sponsorship. Why do you think that is?
  5. Can Tostitos call itself the “Official Chip & Dip of the NFL” without being a sponsor? Why or why not?
  6. Why do you think Tostitos would invest in a NFL sponsorship?
  7. What is sponsorship activation?
  8. According to this story, how is Tostitos activating their NFL sponsorship at the Super Bowl?
  9. What is a pop-up?
  10. Why do you think they are opening a pop-up as part of this activation?
  11. Who is Kirk Cousins?
  12. Why do you think they chose to partner with Kirk Cousins for this campaign?
  13. What is a sweepstakes promotion?
  14. Why do brands launch sweepstakes promotions?
  15. Describe this Super Bowl sweepstakes promotion from Tostitos.
  16. What role will social media play as part of this marketing campaign?
  17. Why do you think it was important for Tostitos to build a social media component into this campaign?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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