Marketing Currents - Business and Marketing Current Events

Watch: Self-driving ‘car’ that delivers ramen on the counter with no spills to dine-in customers

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The vehicle was designed with the company’s new e-4ORCE electric motor and is approximately the size of a large shoebox with a wooden tray built on top. 

Click here to read the story at yahoo.com.

Discussion Questions:

  1. What is innovation?
  2. How might this news story demonstrate the concept of innovation?
  3. After watching the video demonstration in this news story, describe the message you think Nissan is trying to communicate to consumers.
  4. What is publicity?
  5. How do you think a self-driving car that delivers ramen to dine-in customers might generate publicity for the company?
  6. How might the company benefit from the publicity?
  7. Why is it important for Nissan to showcase the new technology?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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