Competitive Edge - Sports & Entertainment Marketing News

‘We don’t go racing just as a marketing exercise’ – Ford explain the key factors behind their F1 return with Red Bull


Ford haven’t raced in F1 for almost two decades, so why have they decided to return to the motorsport now? And why with Red Bull?

Click here to read the story at

Discussion Questions:

  1. What is the difference between the marketing of sports and marketing through sports?
  2. What is F1?
  3. Which best describes Ford’s involvement with F1?
  4. According to Ford, they “don’t go racing just as a marketing exercise.” What does that mean?
  5. What is sponsorship?
  6. Why do businesses and brands sponsor sports and entertainment properties and events?
  7. How do you think they determine which properties and events to sponsor?
  8. Why might Ford be interested in aligning with F1?
  9. According to this story, how will Ford be involved with F1?
  10. Why do you think they teamed up with Red Bull?
  11. Based on what you learned in this news story, what do you think Ford hopes to accomplish through its relationship with F1?
  12. What is sustainability?
  13. F1 has ramped up its sustainability goals. How did that impact Ford’s decision to become involved?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors