Marketing Currents - Business and Marketing Current Events

With TikTok’s growing list of issues, should marketers think twice about the platform?


For all the hype around TikTok among marketers, there are still some lingering issues on the platform that should give them pause — at least that’s what one would think.

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Discussion Questions:

  1. What is social media marketing?
  2. From a marketing perspective, what is the difference between various social media platforms?
  3. What is market segmentation?
  4. What is a demographic?
  5. What market segments are most likely to use TikTok?
  6. What types of businesses or brands might be most likely to use TikTok for marketing purposes?
  7. What are the current concerns with TikTok?
  8. How might those concerns present a risk from a marketing perspective?
  9. According to the author of this story, should marketers be more cautious using TikTok for marketing? Why or why not?
  10. In your opinion, is it worth the risk to continue marketing initiatives via TikTok for those businesses and brands who currently use the platform for marketing? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.