Marketing Currents - Business and Marketing Current Events

Your next Domino’s delivery may arrive in a GM Chevy Bolt as pizza chain pushes EVs nationally


Domino’s Pizza will be rolling out a fleet of 2023 Chevy Bolt electric vehicles, 800 of the GM EVs in total across the U.S. in the coming months, as it looks to not only reduce its environmental impact but also attract new delivery drivers.

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Discussion Questions:

  1. What is sustainability?
  2. Why is sustainability important to businesses and brands?
  3. How might sustainability represent a marketing strategy used by businesses and brands?
  4. Based on information from this story, describe Domino’s strategy for limiting its impact on the environment.
  5. What is Domino’s sustainability goal, according to this news story?
  6. What is “place” as it relates to the marketing mix?
  7. How does Domino’s delivery strategy represent the concept of place?
  8. According to this story, Domino’s has been piloting a driverless delivery option by partnering with a robotics company. What does that mean? If successful, what might that mean for their business?
  9. How might the rollout of a fleet of EVs help Domino’s to attract more delivery drivers?
  10. Why is that important?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.