Summer Student Design Academy at Nike!

Posted on May 17, 2013 by Chris Lindauer

The summer design academy at Nike is open to the FIRST 65 STUDENTS who register. To register, please complete and return your release form, application form and registration fee (downloads forms below) and mail to:

Sports Career Consulting, LLC
Attn: Summer Design Academy
236 NW Evensong Place
Portland, OR 97229

REGISTRATION DEADLINE: JUNE 14TH (OR UNTIL ALL 65 SPOTS HAVE BEEN FILLED)!

Download the RELEASE FORM by clicking here.

Download the APPLICATION FORM by clicking here.

Download a flyer with general information about the event here.

We look forward to meeting the future of the shoe and apparel design industry at the academy!

Student Logo Design Contest Winner!

Posted on May 13, 2013 by Chris Lindauer

Congrats to Rachel Lustenring at Arlington High School in NY for winning our first annual logo design competition. Nice job Rachel! In her words, here was the inspiration behind the design: “I changed the design to this because I wanted to create a design that united everyone into one Admiral. I did that by taking each logo from the middle schools and the anchor to represent the high school and combined them in to one.”

Thanks to Henry Ammann for helping design the brackets along the way as well…good job Henry!

Student Logo Contest – Championship Round!

Posted on April 29, 2013 by Chris Lindauer

In our latest sports marketing competition, we asked students at our member schools to redesign their school athletics logo as part of a hypothetical rebranding / brand extension effort. Here are the two designs that have advanced to the championship round and we are now voting to see will be crowned the best logo re-design. Voting ends on Thursday evening at 5:00 PM Pacific Time.

The winning student will receive a prize consistent with his or her ideal area of study and career goals (in other words an art student will receive something different from a marketing student…we will be offering the winner a selection of prizes to choose from but it will be a significant prize!) The TOP THREE designs will win a t-shirt featuring their design AND SCC will help to coordinate an interview, skype call, google hangout, phone call, job shadow or something along those lines with a sports or entertainment property in their local area in their ideal field of study so please be ready to vote…there is a lot on the line for our participants!

PLEASE VOTE HERE: http://www.facebook.com/media/set/?set=a.448201648597316.1073741836.112852445465573&type=1

Student Logo Contest – Down to the Final Four!

Posted on April 23, 2013 by Chris Lindauer

In our latest sports marketing competition, we asked students at our member schools to redesign their school athletics logo as part of a hypothetical rebranding / brand extension effort. Here are the “four” finalists and we are now voting to see which four students and their designs will be advancing to the championship round. Voting ends on Thursday evening.

PLEASE VOTE HERE: http://www.facebook.com/media/set/?set=a.445471665536981.1073741835.112852445465573&type=1

Student Logo Contest – The Elite Eight

Posted on April 15, 2013 by Chris Lindauer

In our latest sports marketing competition, we asked students at our member schools to redesign their school athletics logo as part of a hypothetical rebranding / brand extension effort. Here are the “elite eight” finalists and we are now voting to see which four students and their designs will be advancing to the Final Four. Voting ends on Thursday evening.

PLEASE VOTE HERE: http://www.facebook.com/media/set/?set=a.442386749178806.1073741833.112852445465573&type=1

Many thanks also to Henry Ammann at Tigard High School in Oregon for lending his creative expertise to the project!

Student Logo Design Competition

Posted on April 5, 2013 by Chris Lindauer

In our latest sports marketing competition, we asked students at our member schools to redesign their school athletics logo as part of a hypothetical rebranding / brand extension effort. Here are the “sweet sixteen” finalists and we will be voting on the winners bracket style (bracket will be posted soon). The winning student will receive a prize consistent with his or her ideal area of study and career goals (in other words an art student will receive something different from a marketing student…we will be offering the winner a selection of prizes to choose from but it will be a significant prize!) The TOP THREE designs will win a t-shirt featuring their design AND SCC will help to coordinate an interview, skype call, google hangout, phone call, job shadow or something along those lines with a sports or entertainment property in their local area in their ideal field of study so please be ready to vote…there is a lot on the line for our participants!

We just posted our “sweet sixteen” finalists for our logo design competition among students at our member schools. We will be seeding the logos and placing them in a march madness style bracket next week. Please like your favorite logo and the logos will be seeded from there accordingly. Thanks for participating and good luck to all the designers! PLEASE VOTE HERE: http://www.facebook.com/media/set/?set=a.438632399554241.1073741830.112852445465573&type=1

Good luck to all and thanks for entering the competition! Many thanks also to Henry Ammann at Tigard HS in Oregon for lending his creative expertise to the project!

Sneaker Wars & the NCAA Tournament

Posted on March 25, 2013 by Chris Lindauer

Today’s post comes courtesy of Griffin Booth, Sports Career Consulting’s blog manager. CONGRATS again to Griffin for being accepted into Major League Soccer’s sales academy. I know you will do very well and would like to wish you the best as you continue to pursue your dream job!

Nike once again headlined this year’s NCAA men’s basketball tournament as the leading outfitter of participating teams. Nike and its affiliated brands sponsored 52 of the 68 teams in the field, equaling the same number as last year’s tourney. The breakdown shows that 44 teams wear Nike jerseys, while 5 schools represent Jordan. In shoes, 47 schools wear Nike, while 5 schools rock the Jordan Brand. Colorado State, Southern, and Western Kentucky are the three schools that wear Nike shoes, but represent Russell as the sponsor in uniform. In terms of the schools represented by Jordan (North Carolina, Marquette, Georgetown, California, and Wichita State), the brand got some nice exposure with all but one of their teams advancing to the field of 32, unfortunately their top seeded team (Georgetown) suffered one of the biggest upsets of the tournament.

13 schools in this year’s tournament represented Adidas. Adidas took a unique approach in terms of uniform style as well, which has drawn a lot of attention. This year, Adidas bucked the traditional approach to uniform design by creating jerseys with not only sleeves, but also with camouflage-patterned shorts and extremely bright color jerseys. The AdiZero jerseys have received a lot of negative national attention so far, and it will be interesting to see if they are talked about throughout the tournament.

Under Armour is a brand that has been trying to “spread its wings” into other categories, recently working to make a play for a slice of market share in the basketball market. Schools like Maryland, Texas Tech, and Utah are examples of big time program football schools that are sponsored by Under Armor. However, in this year’s tournament, Under Armor represents only La Salle, South Dakota State, and Temple. However, La Salle has become one of this year’s “cinderella” teams, providing a nice boost in exposure for the UA brand while Temple performed admirably pulling out a first round upset and giving the #1 seed Indiana a scare in the field of the 32, nearly advancing to the sweet sixteen.

Continue reading →

High School Sports Marketing 101

Posted on March 1, 2013 by Chris Lindauer

The following guest post comes courtesy of Joe Barcellos, Athletic Director at Los Banos High School in California. Joe has done an outstanding job the past several years marketing, promoting and branding the high school athletics program at Los Banos. He has been kind enough to share some of his experiences with our readers on our blog. Thanks Joe and keep up the great work!

First some quick background….I am in my 23^rd year of teaching, which I spent the first 21 also coaching. I have coached sophomore football, sophomore basketball, sophomore softball and varsity basketball all for the same school I went to and town I grew up in. During my time as varsity basketball coach I utilized a lot of various fundraisers for my team which was really my only ‘stab’ at marketing my team. I became athletic director three years ago and one of the first things that crossed my desk, or maybe it was an email, was this conference called “High School Sports Marketing Summit” hosted by Chris Lindauer with Sports Career Consulting. It looked interesting (and it was in Vegas) so I figured why not…..the rest is history!

While at this conference I learned so much from Chris, his presenters, and others in attendance that I utilize today and have started my quest to learn as much as I can about ways to market my athletic program and raise money. Many of the things I learned at that first conference, I attended the second one in Portland as well, I still use and implement today. Handwritten thank-you notes, how to brand your product, how to promote your events, game operations, rate cards and social media to name a few. I have been fortunate enough to do this all at the school where I graduated from so many years ago and where I bleed cardinal and gold!

Continue reading →

Infographic – Sports Franchise Values

Posted on February 21, 2013 by Chris Lindauer

As a follow up to one of our previous posts, we commissioned Curvity Design to create an infographic to demonstrate the risk vs. the reward in purchasing a professional sports franchise (including the Forbes’ evaluation of team value at or near the time of the team’s sale). Hope you enjoy the results! Thanks to Laura Bennett at Curvity Design for developing the graphic…great work Laura! Follow her on Twitter at @curvitydesign. She is also on Facebook at facebook.com/curvity and her website is www.curvity.com.

Also, many thanks to our blog manager, Griffin Booth, for his efforts in researching data for this infographic. You can also see his previous post on the topic (“How Accurate are Forbes Franchise Evaluations?”) by clicking here.

Not pictured in the infographic is the current tug-of-war for the rights to the NBA’s Sacramento Kings franchise. Reports suggest the franchise could be sold for upwards of $500 million, while Forbes currently puts a $525 million valuation on the team. The current owners of the franchise paid just $156 million for the Kings in 1998.

Griffin Booth is in his first year as Sports Career Consulting’s Blog Manager. He is a recent Washington State University graduate where he majored in communications with an emphasis in broadcasting. Booth began his career as an intern with sports radio 950 KJR in Seattle where he was responsible for managing the show’s podcasts. He later gained experience as a news anchor, producer, and reporter for Cable 8 news in the greater Pullman area. In addition to his role with Sports Career Consulting, he is currently an intern with Washington State University’s Cougar Athletic Fund, helping to raise money for student-athlete scholarships. Born and raised in Seattle, Booth is a huge fan of all Seattle sports. For any questions, comments, or feedback please feel free to contact Griffin by email at gbooth206@gmail.com. You can also follow him on Twitter @gbooth6.