SCC FFL Sports Marketing Competition – Individual Awards

Another amazing effort from all of our schools in SCC’s sports marketing fantasy football league this season. Overall, our participating schools (25 different schools representing 15 different states) showed a lot of creativity while demonstrating a great understanding of the sports business principles that provide the foundation of our curriculum programs. It is always rewarding to see how well students can apply some of the fundamental lessons to a project like this…

Congrats again to Carolyn Province’s class at Grapevine High School for winning our third annual competition. However, we would also like to recognize a few other classes for a job well done with some individual awards this season… Continue reading

SCC FFL Sports Marketing Competition – Final Challenge (Digital Marketing) Point Distribution

Congratulations to Carolyn Province’s sports marketing class at Grapevine High School in Texas for winning our 3rd annual fantasy football sports marketing competition! The San Antonio Roughriders held a lead for the last few weeks and sealed the championship with an impressive response to our final sports marketing challenge (digital marketing).  Way to go Roughriders!

Also, a really impressive finish from Nicole Rusch’s class at Pine Island HS in Minnesota (Orlando Ducks), ending up in second place.  Both the Roughriders and Ducks will be rewarded with pizza parties to celebrate their accomplishments in this competition.  Congrats to both schools on a job very well done.

Andy Rucker’s class at Vista Murrieta HS in California (Honolulu Surf) also had a great season, taking third place while Jason Koch and his students at Carl Sandburg HS in Illinois (London Guards) landed in fourth.  In a photo finish, last year’s champions (Karen Russo’s class from Hinsdale Central HS in Illinois) edged out Lee Geffert’s class at Richardson HS in Texas by two points for fifth place.  Excellent job from both the Omaha Outlaws front office (Hinsdale Central) and South Texas Wranglers (Richardson) all season.

A standing ovation is in order for ALL of our participating schools.  Students this year submitted some really amazing responses to our sports marketing challenges all season…such an impressive group of kids, no doubt the result of the efforts of some outstanding sports marketing teachers.  Kudos to all for a great season!

We have a few individual school shout-outs again for the response to challenge #6 and will have some individual school awards to distribute later this week.  Stay tuned! Continue reading

#MyCauseMyCleats

The NFL is notoriously straight-laced (pardon the pun) when it comes to regulating player appearances on the field.  Want to a wear a brand not affiliated with the NFL as a sponsor?  Stricly a no-no.  Want to customize gear and/or share a written message with fans using any part of the uniform?  Go for it, just expect a hefty fine and stern condemnation from the league office.

However, last year, the NFL actually encouraged its players to wear cleats customized with a message supporting causes each player supports for one week.  It was a great way to raise not only awareness but also money for causes ranging from mental health, ALS, cancer and animal welfare to children who need reading glasses (see Von Miller, Denver Broncos).  Cleats were then auctioned on the NFL’s official auction site (yes, that is really a thing) with proceeds going to each respective charity.

The initiative was a smashing success.  This year, the NFL’s “My Cause, My Cleats” program is back, and the message is being amplified using all of the league’s marketing might.  According to the league, more than 800 players will showcase their causes this weekend. This year, the NFL even celebrated “Unboxing Day”, where teams and players were encouraged to unveil their custom cleats through various online and social media platforms.

Overall, the #MyCauseMyCleats is a fantastic program that generates an overwhelmingly positive response from fans.  Look for the league to build on the program’s momentum as they continue to look for ways to position the brand more favorably in the minds of consumers.

For More Info:

Custom Cleats List

Click here to see a slideshow featuring some of the custom cause-related cleats players will wear this weekend.

“Unboxing Day”

Click here to see teams and players unveiling their custom cleats from the NFL’s website.

“NFL’s Cleats for a Cause”

Click here to read ESPN’s recap of the league’s Cleats for a Cause program.

NFL’s auction site

Click here to link to the NFL’s auction site to see bids on the game worn cleats from the #MyCauseMyCleats initiative.

SCC FFL Current Standings – Challenge #5 Point Distribution

With just one sports marketing challenge remaining (digital marketing) before we crown a champion in our third annual sports marketing competition, the standings have been updated as we head into the Thanksgiving Day NFL games.  It is shaping up to be a wild finish!

One of our favorite things about this competition is seeing not only how well our students grasp fundamental sports business concepts, but the effort, enthusiasm and creativity that goes into each response to our sports marketing challenges.  One of the best challenges for demonstrating that creativity is the ticket sales, promotion and sponsorship challenge…and the students did not disappoint, incorporating elements from three different chapters of our textbook while demonstrating an understanding of the importance of the sales and service function in managing a professional sports franchise.  There were so many unique and fun ideas.  We also loved seeing the mock-ups of actual tickets that their franchise would be distributing to fans…several pretty cool designs this year!

There were some great giveaway ideas as well…here were a few favorites:

  • South Texas Wranglers:  Gym memberships for the New Year’s Day game to help fans follow through with their resolutions
  • Orlando Ducks:  Ducks branded Bose mini-bluetooth speakers (Bose is a sponsor)
  • Alaska Avatars:  Team branded Knit wool caps sponsored by North Face
  • Alabama Everglades:  Replica Super Bowl rings celebrating their championship from the previous season
  • Boise Spuds:  NFL Play 360 / Spuds branded eye black stickers for kids under the age of 14 (would love to see this as an actual NFL promotion with every team!)
  • Wichita Stealth:  Stealth branded Santa hats for the team’s Christmas Day game vs. the Salt Lake Swarm

As we have seen throughout the competition, another fantastic job by all of our competing schools…bummer we have just one challenge remaining this season!

Here are a few highlights from the ticket sales, promotion and sponsorship challenge: Continue reading

SCC FFL Current Standings – Challenge #4 Point Distribution

After earning a whopping 80 bonus points for dominating the social media challenge and another fantastic response to our sports marketing challenges, the San Antonio Roughriders front office (managed by Carolyn Province’s class at Grapevine HS in Texas) is beginning to pull away from the rest of the field.

However, based on the creativity and strategic marketing we’ve seen thus far throughout the competition, the rest of the league will no doubt give the Roughriders a run for their money as we head down the stretch!

The 4th sports marketing challenge of this competition (fan experience) generated one of the best responses from our schools that we’ve seen.  This one was really fun to review and evaluate, but super challenging to award scores because they were all so impressive.  If the two remaining challenges result in responses like this, we are going to have a very close finish this season!

Fantastic job by all of our competing schools…keep up the great work!  Here are a few highlights from this year’s fan experience challenge: Continue reading

SCC FFL Bonus Points: Social Media Challenge

What an unbelievable effort from Carolyn Province’s class at Grapevine HS in Texas, whose “San Antonio Roughriders” earned 80 bonus points in our FFL by dominating the competition in the social media challenge!

Here is the bonus point breakdown for the social media challenge:

Facebook (most likes for team’s logo):

40 points – San Antonio Roughriders (Grapevine HS, TX): 133 likes
30 points – Boise Spuds (Randolph HS, WI): 68 likes
20 points – Alabama Everglades (Montgomery County HS, MO): 44 likes
10 points – South Texas Wranglers (Richardson HS, TX): 27 likes

Twitter (most combined likes and re-tweets for team’s logo):

40 points – San Antonio Roughriders (Grapevine HS, TX): 206 likes & retweets
30 points – South Texas Wranglers (Richardson HS, TX): 141 likes & retweets
20 points – Honolulu Surf (Vista Murrieta HS, CA): 121 likes & retweets
10 points – Omaha Outlaws (Hinsdale Central HS, IL): 72 likes & retweets

Total Bonus Points:

70 points – San Antonio Roughriders (Grapevine HS, TX)
40 points – South Texas Wranglers (Richardson HS, TX)
30 points – Boise Spuds (Randolph HS, WI)
20 points – Alabama Everglades (Montgomery County HS, MO): 44 likes
20 points – Honolulu Surf (Vista Murrieta HS, CA): 121 likes & retweets
10 points – Omaha Outlaws (Hinsdale Central HS, IL): 72 likes & retweets

Really nice job by all of our schools that participated in this challenge!

SCC FFL Current Standings – Challenge #3 Point Distribution

They’re back!  Karen Russo’s sports marketing class at Hinsdale Central HS in Illinois has overtaken Nicole Rusch’s class at Pine Island HS in Minnesota for first place in SCC’s fantasy football sports marketing challenge.  Thanks to a fantastic response to the third sports marketing challenge (community relations), the Omaha Outlaws front office is in great position to defend last year’s championship.

The San Antonio Roughriders, managed by Carolyn Province’s class at Grapevine HS in Texas, currently sits in third place while Andy Rucker’s class at Vista Murrieta HS in California (Honolulu Surf) enjoyed a big surge, jumping from 9th place to 4th.

Overall, ALL of our participating schools have done a fantastic job with this project thus far. The responses to our sports marketing challenges have been incredibly impressive and the league office is looking forward to seeing what the students come up with for the remaining challenges! Follow along via our blog (or @sportsbized on Twitter) for updates as the season rolls along and be sure to encourage and support those schools in your local area!

Points have been distributed for each team’s response to the community relations component of this competition (sports marketing challenge #3). Updated standings are below as well as a few individual “shout outs” for particularly creative and unique community relations strategies…keep up the great work everyone! Continue reading

SCC FFL Current Standings – Challenge #2 Point Distribution

Congrats to the students in Nicole Rusch’s class at Pine Island HS in Minnesota for maintaining their spot in first place in SCC’s fantasy football sports marketing competition. Thanks to another fantastic response to the sports marketing challenges (they received the second highest score for the branding challenge), the Orlando Ducks front office enjoys an 11-point cushion over the second place team as we head into the weekend’s games.

Jason Koch’s class at Carl Sandburg High School in Illinois (the “London Guards”) remains in second place while Karen Russo’s class at Hinsdale Central in Illinois (the “Omaha Outlaws”) made a big jump to claim the third place spot. The Outlaws earned the highest score for their response to the second sports marketing challenge (branding), enabling them to move up ten spots in the standings as they make a push to defend last year’s championship.

Overall, ALL of our participating schools have done a fantastic job with this project thus far. The responses to our sports marketing challenges have been incredibly impressive and the league office is looking forward to seeing what the students come up with for the remaining challenges! Follow along via our blog (or @sportsbized on Twitter) for updates as the season rolls along and be sure to encourage and support those schools in your local area!

Points have been distributed for each team’s response to the branding component of this competition (sports marketing challenge #2). Updated standings are below as well as a few individual “shout outs” for particularly creative, unique and strategic franchise branding ideas…keep up the great work everyone! Continue reading

SCC FFL Current Standings – Challenge #1 Points Awarded

Congrats to the students in Nicole Rusch’s class at Pine Island HS in Minnesota for currently sitting in first place in SCC’s fantasy football sports marketing competition. Aided by a strong response to the first sports marketing challenge (development of a sports marketing plan), they look to build momentum as we head into week two of our competition.  Jason Koch’s class at Carl Sandburg High School in Illinois is in second place while Shawn Perez’s students at Heritage HS in Washington are in a close third.

We also have a few shout outs for individual schools in recognition of their responses to the first sports marketing challenge.

Continue reading

Season 3: SCC Fantasy Football / Sports Marketing Challenge!

We (Sports Career Consulting) are excited to announce season three of our fantasy football competition featuring a number of our member schools.  Our goal is to create an engaging, interactive educational environment in our sports marketing classrooms.  This year, we have over 30 schools competing representing 16 different states so we expect some big things from our students this year as they work to unseat last year’s champs from Hinsdale Central High School in Illinois.

As part of our competition, students will first be challenged to draft a team based on a “salary cap” to demonstrate a basic understanding of finance. Each team will then earn points throughout the season via player performance AND a series of weekly “sports marketing challenge” activities issued by the league office (Sports Career Consulting).  Each challenge is designed to encourage student development of sports business strategies for their “franchise” in several key areas, including:

  • Finance
  • Branding
  • Stadium/Facility design & management
    • The Fan Experience
  • Marketing
    • Promotions and digital marketing
  • Ticket Sales
  • Sponsorship
  • Understanding the consumer & the marketplace
  • Public Relations / Community Relations / Fan Relations

After reviewing each franchise’s weekly submission, points will be assessed by the league office, ultimately impacting each team’s position in the standings.  The weekly sports marketing challenge activities will have just as much (if not more) impact on overall points than player performance so students will be encouraged to develop a sound strategy before submitting their ideas!

We will be posting the standings each week on our blog so stay tuned!