Our Curriculum

Our Curriculum

SCC offers sports and entertainment marketing curricula: Education Resource Center and The Sports Business Program, as well as Current Events subscription programs: Marketing Currents, Competitive Edge and Sports Management Times. Each program is designed to serve specific scholastic marketing program needs.

Education Resource Center

Our Premier Sports & Entertainment Marketing Comprehensive Curriculum Package

MOST Popular

Education Resource Center


Complete Access

  • Digital Textbook: The Business of Sports & Entertainment (Updated every Summer)
  • Course Guides: student workbook, projects and activities, case studies
  • Teaching materials: PowerPoint, Exams and quizzes, Current Events subscription, and more!
  • NEW! LMS Integration: All course content provided as a Common Cartridge, compatible with many LMS platforms including Canvas, Blackboard and Schooology.
  • Sports & Entertainment Marketing News: Competitive Edge current events program is included with your ERC membership.
Sports Business Program

Transform your classroom into a live, functional sports and events marketing company!

Sports Business Program books


Complete Access

  • Digital Textbook:  The Sports Business Program: Marketing Your School Sports, Entertainment and Events, 4th Edition
  • Course Guides:  Student Activities Guide, 100 Promotions Ideas for Your High School Athletics Program, 25 Event Ideas
  • Course Supplements: Industry examples, templates to help get you started and more!
Current Events Program

Current events news to help bring real-world marketing campaigns into the classroom

Sports and Entertainment Marketing News Services

Annual Subscription Starting At


  • Weekly Current Events Newslettter: Highlights the most compelling marketing campaigns. Includes questions for your students to help guide classroom discussion. Delivered to your inbox every Monday morning!
  • Interactive lessons: Fun and interactive lessons students love.
  • Streamlined: Topics curated to align with your marketing classes