Student Competitions

SportsBiz Case Study Competition
2019 Champions
Kirk Helferich
Kent Career Technology Center
Michigan
SportsBiz Madness Case Study Competition
2018 Champions
Kathy Bennett
Pinelands Regional High School
New Jersey
SCC Fantasy Football Sports Marketing Challenge
2018 Champions - Portland Outlaws
Kim Radford
Blacksburg High School
Virginia
SCC Fantasy Football Sports Marketing Challenge
2019 Champions - Omaha Haymakers
Karen Russo
Hinsdale High School
Illinois
Fantasy Football Sports Marketing Challenge
2015 Champions - Syracuse Snow Devils
Maggie Beaumont
Indian River High School
New York
Previous
Next

Student Competitions

SPORTSBIZ MADNESS: 2020 CASE STUDY COMPETITION (SPRING)

Each Spring, Sports Career Consulting hosts SportsBiz Madness, a national case study competition with our member schools. The opening round of the tournament is open to as many student groups that would like to enter. Opening round entries are evaluated by a panel of industry professionals, with eight teams selected to advance to the second round when the tournament format becomes a head-to-head, bracket style competition. 

Prize for the Winning Team

The winning student or student group is rewarded with a trophy and either a pizza party for the class or gift cards for each team member (up to five team members).

Optional Participation

Each of the competition case studies are available to all of our member schools, regardless of whether they choose to participate in the national competition. Schools are encouraged to use case studies to create an “in-house” competition within their own classroom if they choose.

2020 case studies

Case Study #1

Minor League Baseball Promotions Plan

Case Study #2

Olympic Games Sponsorship

Case Study #3

Advertising Campaign – PUMA

Case Study #4

Target Marketing – PGA Tour

Click Here for This Season’s Recap on the Blog!

HALL Of Champions

Pinelands Wildcats Logo

2020

Kathy Bennett
Pinelands Regional High School New Jersey

Click Here for This Season’s Recap on the Blog!

Kent Career Technical Center - Michigan

2019

Kirk Helferich
Kent Career Technical Center
Michigan

Pinelands Wildcats Logo

2018

Kathy Bennett
Pinelands Regional High School
New Jersey

Flower Mound High School Logo

2017

Jessica Brown
 Flower Mound High School
Texas

“The Sports and Entertainment Marketing curriculum that is offered through SCC is nothing short of fantastic. The material is current, engaging and the most complete resource available to SEM teachers. What is most impressive is that this curricula gives you everything you need; beginning with a “yearly” updated digital textbook for both the teacher and student, student notebook, compelling and detailed PowerPoint presentations for each lesson, numerous student activities involving group and individual participation, and the “bonus content” is very informing/engaging, along with a variety of case studies that will involve the interest of all your students. To me, what separates SCC’s curriculum from others are the opportunities for students to apply what is learned by participating in the Sports Marketing Competitions. For example, the SCC Fantasy Football Challenge which involves several sports business strategies in operating an NFL expansion franchise offering a unique and fun way for students to employ what is learned. SCC’s SportsBiz Madness Competition during the Spring functions in a similar way. They are so cool. Lastly, I think this is the best sports and entertainment marketing curriculum available to teachers and I am very fortunate to have found it!”

Waverly High School
BOB KELLY
WAVERLY HIGH SCHOOL
NEW YORK

FANTASY Football Sports Marketing Challenge (FALL)

SCCFL logo
Fantasy Football Sports Marketing Challenge Trophy

SCC’s Fantasy Football Challenge provides a unique and fun way to recreate an actual sports business experience, offering a stimulating forum for students to apply concepts learned in class. Comprised of six projects over the course of the fall semester, the sports marketing challenges are designed to address fundamental sports business strategies, relating to concepts covered in our textbook. Students are required to demonstrate a basic understanding of sports business principles like budgeting (teams must construct rosters but face salary cap restrictions), marketing plans, branding, digital/social media marketing, ticket sales, public relations and sponsorship. Creativity certainly plays a role as well, with each challenge evaluated by a panel of industry professionals. The winning team receives a trophy and both the champions and runners-up receive a pizza party. 

Click here to visit SCC’s blog for a recap of last season’s competition.

Each of the SCC FFL Sports Marketing Challenges are available to all of our member schools, regardless of whether they choose to participate in the national competition.  Schools are encouraged to use them to create an “in-house” competition within their own classroom if they choose.  

Hall of Champions

Omaha Haymakers

2019

Omaha Haymakers
Karen Russo
Hinsdale Central High School
Illinois

2018

Portland Outlaws
Kim Radford
Blacksburg High School
 Virginia

2017

San Antonio Roughriders
Carolyn Province
 Grapevine High School
Texas

2016

Las Vegas Dealers
Karen Russo, Hinsdale Central High School
 Illinois

2015

Syracuse Snow Devils
Maggie Beaumont
Indian River High School
New York

Share on facebook
Share on twitter
Share on linkedin