We are doing all we can to help our educators as they navigate the transition to distance learning. SCC is proud to offer FREE access to sports and entertainment marketing resources for the remainder of the school year as the shift to online learning begins. Please let us know if we can lend an assist in any other way during these challenging times. Enjoy!
“Just wanted to thank you for all the SEM content. It’s been a great resource during school year, but particularly during this distance learning period. The COVID -19 slideshows and packets are awesome!
FREE DIGITAL TEXTBOOK
THE BUSINESS OF Sports & Entertainment
Updated student copy of our digital sports and entertainment textbook, the Business of Sports and Entertainment (August, 2019)
Copies of the case studies from this year’s SportsBiz Madness case study competition. Competitions are open to all Education Resource Center paid subscribers.
Lesson Plan: PRODUCT PLACEMENT
seeing Stranger Things
Students will learn about product placement in the popular Netflix show, Stranger Things. Includes a PowerPoint that features product placement examples from Stranger Things season three.
LESSON PLAN: BRANDING
MICHAEL JORDAN, INC.
Capitalize on the hype surrounding ESPN’s ‘Last Dance’ docuseries with this Michael Jordan themed lesson. In this lesson plan, students will learn the concept of branding. Includes a PowerPoint, teacher lesson plan guide and student packet and activity suggestion.
lesson Plan: UNDERSTANDING SPONSORSHIP
Students will learn about NASCAR Sponsorship. Includes a NASCAR race car design activity.
INFOGRAPHIC: BIGGEST TV AUDIENCES IN 2020 - NEW!
Variety revealed its list of the most-watched television telecasts of the year. Despite a decline in viewership this season, the NFL still drew massive audiences, delivering some of the highest rated programs in 2020. Use this infographic and lesson plan to discuss topics like broadcast rights, ratings, discretionary income and leisure time.
LESSON PLAN: NBA "CITY EDITION" UNIFORMS - NEW!
Looking for a fun way to engage your students in a virtual environment? SCC’s new branding lesson plan has you covered! Students will review some of the recently revealed “City Edition” uniforms and learn about key sports business concepts like branding and sponsorship. Includes a student activity (and rubric), student worksheet, teacher guide and PDF presentation.
LESSON PLANS: COVID 19
SCC now offers TWO COVID-19 lesson plans to help guide learning on how the current health crisis impacts the sports and entertainment industry. Lesson plans come complete with a lesson plan guide, student activity suggestions and PowerPoint presentations.
LESSON PLAN: COMPETITION
NETFLIX 'TIGER KING' & THE STREAMING WARS
Students will learn about competition with a discussion centered around Netflix’s recent breakout show, ‘Tiger King’. Includes a PowerPoint, teacher lesson plan guide and student packet.
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