Explore Our Sports, Entertainment
& Marketing Programs

 The Business of Sports & Entertainment

The BSE Education Resource Center is our premier sports and entertainment marketing curriculum package.

MOST Popular


Complete Access

  • Digital Textbook: The Business of Sports & Entertainment (Updated every Summer)
  • Course Guides: student workbook, projects and activities, case studies
  • Teaching materials: PowerPoint, Exams and quizzes, Current Events subscription, and more!
  • NEW! LMS Integration: All course content provided as a Common Cartridge file, compatible with many LMS platforms including Canvas, Blackboard and Schoology.
  • Sports & Entertainment Marketing News: Competitive Edge current events program is included with your ERC membership.
Marketing Insights

Marketing Insights is our premier business marketing curriculum package.



Complete Access

Fun for you and your students!
  • “Snackable”: Marketing Insights lessons present content in short form, easily digestible in a way that conforms to how students today prefer to learn.
  • Relevant: Updated and current featuring content developed with insight from industry pros.
  • Versatile: Content relates to any business or marketing class, including fashion marketing, hospitality & tourism, leadership, and entrepreneurship.
  • Flexible: Curriculum designed in a way to provide the flexibility to supplement all your existing lesson plans with fresh, new, industry-relevant content.
Sports Business Program

Transform your classroom into a live, functional sports and events marketing company!

Sports Business Program books


Complete Access

  • Digital Textbook:  The Sports Business Program: Marketing Your School Sports, Entertainment and Events, 4th Edition
  • Course Guides:  Student Activities Guide, 100 Promotions Ideas for Your High School Athletics Program, 25 Event Ideas
  • Course Supplements: Industry examples, templates to help get you started and more!
Current Events Program

Current events news to help bring real-world marketing campaigns into the classroom

Sports and Entertainment Marketing News Services

Annual Subscription Starting At


  • Weekly Current Events Newsletter: Highlights the most compelling marketing campaigns. Includes questions for your students to help guide classroom discussion. Delivered to your inbox every Monday morning!
  • Interactive lessons: Fun and interactive lessons students love.
  • Streamlined: Topics curated to align with your marketing classes

Standing Ovations

Our fans say the nicest things! Read what they have to say about our programs:

Phenomenal Curriculum and Instruction Material

I teach both an introductory & advanced Sports & Entertainment course at my school. The curriculum and instructional material that Sports Career Consulting provides is phenomenal! Using the lessons and materials allows me to provide my students with an education to which no other program can compare!

Highly Recommended!

As a former teacher and now as a state director for DECA, I worked with Sports Career Consulting to provide exciting, educational activities and curricula to high school students. I highly recommend all of the resources SCC develops to teach Sports Marketing. The innovative, hands on learning opportunities are perfect for CTE classrooms. Chris Lindauer and his network of business professionals are the best!

Excellent Preparation for College Programs

The business of sport is a multi-billion dollar global enterprise, and secondary education in the discipline of sport management is critical for the industry. Sports Career Consulting gives high school students a distinct advantage in building up their knowledge base and experiences to prepare them for a college degree program in sport management. As the first and original academic sport management program in the world, Ohio University is proud to endorse Sports Career Consulting's fantastic programs.

Great Information!

The SCC information is great, up to date, and makes my job a lot easier! Thank you Chris for all you do!


We are all aware of the challenges facing educators in helping students develop the skills they need for the workplace. Fortunately, Sports Career Consulting developed programs that can help by offering resources to keep students engaged and prepare students for the next step in their journey. SCC’s education programs can make a real impact!

Hands-On, Creative and Engaging Activities

Sports Career Consulting not only offers great content every week, but they provide lots of amazing, relevant and engaging extra projects and activities throughout the school year. My students really enjoy the projects they share, like the annual NFL My Cleats My Cause and NBA City Uniform lessons that come out to supplement the curriculum. Each semester my students look forward to these hands-on, creative and engaging activities and even ask for more!

Rich and Comprehensive Content

I utilize the Education Resource Center for my Sports Marketing classes and the Sports Business Program for my DE Advanced Sports Management course. The content for both is so rich and comprehensive - it's really impossible to use everything Sports Career Consulting provides. I love this program and use it extensively to cover my course competencies. My students thoroughly enjoy the fantasy football sports marketing competition, not because we won last year (they did love that!) but because it allows them to utilize what they learn in class and apply it in a simulated sports setting. The competition between schools makes it really fun, exciting and engaging for the students and for me as an instructor. Chris and his team offer up-to-date, professional content and I heavily rely on it to stay abreast of current events. I would highly recommend SCC to anyone teaching marketing!

Incredibly Valuable Material

Any time I talk with an educator who is teaching marketing at the high school level I always encourage them to check out Sports Career Consulting. From the weekly current events, up-to-date curriculum, real world connections, and access to numerous engaging lesson plans and activities, the material is incredibly valuable. However, what I love most is that Chris is always willing to assist in any way possible to help enhance the experience for our students. I know my students always enjoy hearing him talk during our virtual guest speaking events and learn a lot from Chris about not only finding success in the sports industry but also in life!

Free Resources

We are doing all we can to help our educators as they navigate the transition to distance learning. SCC is proud to offer FREE access to sports and entertainment marketing resources for the remainder of the school year as the shift to online learning begins. Please let us know if we can lend an assist in any other way during these challenging times. Enjoy!

“Just wanted to thank you for all the SEM content. It’s been a great resource during school year, but particularly during this distance learning period. The COVID -19 slideshows and packets are awesome!



THE BUSINESS OF Sports & Entertainment

Updated student copy of our digital sports and entertainment textbook, the Business of Sports and Entertainment (August, 2019)


Copies of the case studies from this year’s SportsBiz Madness case study competition. Competitions are open to all Education Resource Center paid subscribers.


seeing Stranger Things

Students will learn about product placement in the popular Netflix show, Stranger Things. Includes a PowerPoint that features product placement examples from Stranger Things season three.



Capitalize on the hype surrounding ESPN’s ‘Last Dance’ docuseries with this Michael Jordan themed lesson.  In this lesson plan, students will learn the concept of branding. Includes a PowerPoint, teacher lesson plan guide and student packet and activity suggestion.  



Students will learn about NASCAR Sponsorship. Includes a NASCAR race car design activity.


Variety revealed its list of the most-watched television telecasts of the year. Despite a decline in viewership this season, the NFL still drew massive audiences, delivering some of the highest rated programs in 2020. Use this infographic and lesson plan to discuss topics like broadcast rights, ratings, discretionary income and leisure time.


Looking for a fun way to engage your students in a virtual environment?  SCC’s new branding lesson plan has you covered!  Students will review some of the recently revealed “City Edition” uniforms and learn about key sports business concepts like branding and sponsorship. Includes a student activity (and rubric), student worksheet, teacher guide and PDF presentation.


SCC now offers TWO COVID-19 lesson plans to help guide learning on how the current health crisis impacts the sports and entertainment industry. Lesson plans come complete with a lesson plan guide, student activity suggestions and PowerPoint presentations.



Students will learn about competition with a discussion centered around Netflix’s recent breakout show, ‘Tiger King’. Includes a PowerPoint, teacher lesson plan guide and student packet.


To access our FREE Content, please register to create a FREE Account!

“Talent wins games, but teamwork and intelligence wins championships.”



Student Competitions

SCC hosts a number of teacher-led student competitions throughout the school year, open exclusively to Education Resource Center subscribers.

Annual competitions include our Sportsbiz Madness Case Study Competition and the SCC Fantasy Football Sports Marketing Challenge.

“Individual commitment to a group effort – that is what makes a team work, a company work, a society work, a civilization work.”

Vince Lombardi


SCC hosts sports and entertainment marketing events throughout the year, highlighted by the annual Jordan Brand Believe to Achieve conference, Front Office Huddle team sports simulation game and the Summer Creative Design Academy.

SCC also offers the Portland Sports Business Experience, a customized event for your group featuring tours, presentations from industry professionals (along with Q&As) and opportunities to attend sporting events like Portland Trailblazers games. Previous school visits have featured:

  • NIKE / Jordan Brand
  • Columbia Sportswear
  • Adidas
  • Weiden + Kennedy
  • Porland Trailblazers
  • Portland Timbers/Thorns
  • Hillsboro Hops
  • TopGolf
  • And more!

“You’ve got to worry about what’s coming up to stay ahead of the curve.”


Front Office Huddle

Franchise Simulation Game

Come play Front Office Huddle, an interactive, team-building experience that simulates the sports business challenges professional sports executives face every day. The game is a combination of interactive decision-making on iPads, group activities and role plays. You and your team will compete in a series of challenges in the launch of a professional football expansion franchise Creative problem solving, teamwork and effective business decision-making is required for the chance to be crowned Front Office Champion!

SCC in the News

“Promoting Wrestling On and Off the Mat”

Matt Krumrie from USA Wrestling reached out to SCC president Chris Lindauer for ideas and suggestions on helping high school wrestling programs to generate interest and raise participation.

Click here to view the story on usawrestling.org

“Experts: Why the Kings Might Be Interested in Sacramento Republic”

SCC president Chris Lindauer offered his expertise in a story appearing in the Sacramento Business Journal’s online edition, discussing the merits of the Sacramento Kings’ owner potentially pursuing a Major League Soccer franchise.

Click here to read the story at BizJournals.com

“A Degree of Uncertainty”

An article in the Sports Business Journal takes a closer look at the explosive growth of high school sports marketing education programs. SCC president Chris Lindauer was featured in the story.

Click here to read the story

Get in Touch

For more information on any of SCC’s exciting opportunities, please reach out to us!

Sports Career Consulting, LLC

  503.330.1895 (voice)
  503.627.0851 (fax)

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