Current Events Programs

Current Events Programs

Keep your classroom connected with the hottest marketing trends in the sports and entertainment industry

Want to reduce your prep time every week?  Sports Career Consulting’s current events programs will curate the most unique, creative and relevant business and marketing news stories and deliver them directly to your inbox!

Competitive Edge

Competitive Edge SCC News Service

Competitive Edge is a weekly current events news service that highlights unique and relevant sports and entertainment marketing initiatives throughout the school year. The included recommendations for student discussion helps connect current news to topics from our textbook while encouraging critical thinking. Your Competitive Edge subscription also includes access to SCC’s student competitions, “bonus content” and lesson plan guides updated to help you bring the hottest sports and entertainment events from the year into your classroom.

View Example of Competitive Edge

Price: $399 for the academic year 


Marketing Currents

Marketing Currents is a weekly current events news service that highlights unique and relevant business and marketing campaigns throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.

View Example of Marketing Currents

Price: $199 for the academic year 


The Sport Management Times is a current events program available ONLY to college students at SCC partner schools.

Please contact a faculty member at your institution’s sports marketing or management undergrad program to see if the program is available to you.

Price: $19.99 / student