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Competitive Edge

Competitive Edge is a weekly sports and entertainment marketing news service that highlights unique and relevant news throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.

2.4 - Reaching Consumers

What the top 75 college sports programs are worth

With major college sports programs collectively generating billions in revenue each year, private investors are looking to get a piece of the action. Click here to read the story at cnbc.com. Discussion Questions: Revenue: NIL: Leadership in Sports: Paradox of Commercialism:

By Chris Lindauer, 5 months01/17/2025 ago
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