• Home
  • About SCC
    • About SCC
    • Contact SCC
    • Privacy Policy
  • Curriculum
    • Request a Sample
    • Business of Sports & Entertainment
    • Marketing Insights
    • Sports Business Program
    • Current Events Programs
    • Student Competitions
      • Hall of Champions
    • Certificate Programs & Mini Curriculum
  • BUY NOW!
  • SCC Events
    • SCC Events Program
    • Portland Sports Business Experience
    • Upcoming Events
    • Past Events
    • Front Office Huddle
  • Register
  • My Account
  • Login

5.1 – The Marketing Plan

1.2 - Functions of Marketing

Disney+ has a $1 price increase to $7.99 coming in March

Netflix isn’t the only video streamer upping its monthly fee: Disney+ will cost $1 more in March 2021. The entertainment giant announced the fee increase for its subscription service Thursday during an investor event during which Disney unveiled 10 new Marvel series, 10 more “Star Wars” series and more than Read more…

By Chris Lindauer, 4 years12/13/2020 ago
5.1 - The Marketing Plan

Why Seahawks’ stadium CenturyLink Field was suddenly renamed Lumen Field

It’s a big first day for Lumen Field: Kyler Murray is coming to town to take on the Seahawks. No, there weren’t any typos in that sentence. Seattle’s home stadium has been renamed Lumen Field from CenturyLink Field. The move reflects the company CenturyLink’s rebranding in September as Lumen Technologies. Read more…

By Chris Lindauer, 4 years11/21/2020 ago
2.2 - Fandom

Rock tweet says XFL plans to return in 2022

The XFL won’t play in 2021, the league announced Thursday, and is targeting a return in the spring of 2022. Co-owner Dwayne Johnson tweeted the news Thursday morning, and the league followed with an official announcement. Johnson, longtime business partner Dany Garcia and RedBird Capital Partners completed their purchase of Read more…

By Chris Lindauer, 5 years10/03/2020 ago
3.1 - Sports Business Fundamentals

What coronavirus means for sports marketing (CE)

The postponement of the Summer Olympics, coupled with the suspension of play across the NBA and NHL, have disappointed fans all over the world. For brands, however, the impact of COVID-19 may require coming up with a new playbook if they want to continue marketing to sports. For some, that Read more…

By Chris Lindauer, 5 years03/30/2020 ago
5.1 - The Marketing Plan

Why NBA should permanently shift start of season to Christmas Day (CE)

With no definitive word on when, or if, the NBA season will resume and the possibility of the playoffs starting in June and the Finals ending in August, the 2020-21 season could be immensely disrupted. So maybe it’s time for the Association to consider a truly radical revamping of its Read more…

By Chris Lindauer, 5 years03/30/2020 ago
5.1 - The Marketing Plan

Overwatch pivots to online-only matches, sees opportunity to grow with no live sports (CE)

While the NBA, NHL and MLB were confronted with the coronavirus pandemic in March, Overwatch executives had been dealing with the outbreak for two months already. As COVID-19 spread in China, where the league has four teams, and South Korea, where another is located, the U.S.-based esports league drastically altered Read more…

By Chris Lindauer, 5 years03/20/2020 ago

Posts pagination

Previous 1 … 6 7
  • Home
  • About SCC
  • SCC Events Program
  • Certificate Program
  • Our Curriculum
  • Privacy Policy
  • Contact
© Copyright 2020-2025, Sports Career Consulting, LLC. All Rights Reserved.