FREE Resources

COVID-19 Impact


This page is dedicated to exclusive bonus content shared by SCC (and our teachers) throughout the school year designed to streamline with units in our digital textbook, The Business of Sports & Entertainment (available as a FREE download).  This segment provides an opportunity to open up a conversation with students relating to the COVID-19 outbreak and its impact on the business of sports and entertainment.  Use the guide below to help determine which content areas of the textbook to help steer your conversation in class.  Enjoy!

Business of Sports Entertainment

The COVID-19 Global Crisis

How has the spread of the disease and subsequent shutting down of the industry impacted sports and entertainment companies and brands?  How do sports teams generate money?  What might be the fallout from postponing events like March Madness and the Summer Olympic Games in Tokyo.  How are entertainment companies being impacted and what might the future look like for some?  How might the economy be impacted as a result?

To help examine the impact of the virus on the global economy and the sports and entertainment industry, we created a “by the numbers” PowerPoint to share with students. Please scroll down for the lesson planning guide including suggested questions for class discussion along with a link to download the PPT.  Links for additional reading are also provided in the lesson planning guide.

Unit 3 of SCC’s textbook, the Business of Sports & Entertainment, explores the concepts of revenue, expenses and economic impact. Use the guide below to help identify specific lessons supported by this particular topic of conversation.

COVID-19 Impact PowerPoint Presentation

Click here to download the COVID-19 Industry Impact Powerpoint

This presentation is designed for classroom use

LESSON 3.2 / LESSON 3.3:
Financial Structure of Sports & Entertainment

Ask students:
  1. What is revenue?
  2. Why is revenue important to sports and entertainment industry companies?
  3. How do sports and entertainment companies generate revenue?
  4. What is sponsorship? Why is sponsorship important to the Olympic Games?
  5. What happens when sports and entertainment businesses can’t generate enough revenue to offset expenses?
  6. Think about all the aspects of Disney’s business and the companies/brands that they own.  What are the different ways that the outbreak might impact Disney?
  7. How might the outbreak impact these sports leagues: PGA Tour, WWE, eSports, Major League Soccer, WNBA, and XFL?
  8. How do you think overall sales for footwear and apparel brands like Nike, Under Armour, adidas, Reebok and Puma will be impacted by the outbreak?

Economic Impact

Sports, entertainment and events inevitably make an impact on the host city’s economy. Economic impact can be defined as the net change in an economy resulting from sport or entertainment event related activity. This change is caused by either the activities involved in the development of new facilities and/or the revenue generated from visitor and public spending, employment opportunities and taxes. Direct effects are the purchases needed to meet the increased demand of visitors for goods and services while indirect effects are the ripple effect of additional rounds of re-circulating the initial spectators’ dollars.

Ask students:
  1. What is economic impact?
  2.  How can sports and entertainment events impact a local economy?
  3.  What is the difference between direct and indirect effects as it relates to economic impact?
  4.  How can the economy impact the sports and entertainment industry?
  5.  How has the coronavirus health crisis impacted the economy?
  6.  How will postponing the Summer Games impact the city of Tokyo?  Its sponsors?  Broadcast partners and advertisers?
  7.  How has the virus outbreak impacted Hollywood?  Do you think movie theaters will ever recover?  Why or why not?
  8. How has the virus outbreak impacted Netflix?  The music and concert business? Broadway?
  9.  Some Minor League Baseball teams might not survive the crisis.  Why?