Elementor #24412

Cricket Wireless creates ‘chair phone’ for WrestleMania ad campaign

Every year, WWE fans around the world make a pilgrimage to WrestleMania, where its host city, brimming with fans, becomes a hotspot for corporate partners.

Click here to read the story at marketingbrew.com.

Discussion Questions:

  1. What is WrestleMania?
  2. What is a mega-event?
  3. Is WrestleMania a mega-event?
  4. Where is WrestleMania being hosted this year?
  5. What is a “corporate partner” and how might that represent an example of sponsorship?
  6. How do you think brands determine which sports and entertainment properties to support?
  7. Why do you think Cricket Wireless has been a WWE partner since 2016?
  8. What is the “chair phone” from Cricket Wireless?
  9. Why is the chair phone not for sale?
  10. What is Cricket Wireless promoting through this advertising campaign?
  11. What is a microsite?
  12. What microsite is Cricket Wireless using for this campaign?
  13. Why do you think they want fans to visit the microsite and what does that have to do with marketing?
  14. According to this story, what is the WWE’s biggest sponsorship agreement for this year?

Reese’s Introduces a Gold-Worthy Newcomer to Celebrate Team USA Ahead of the Olympic and Paralympic Games Paris 2024: Reese’s Medals

Reese’s, known for its legendary combination of chocolate and peanut butter, is introducing the ultimate newcomer just in time for the Olympic and Paralympic Games Paris 2024: Reese’s Medals.

Click here to read the story at prnewswire.com.

Discussion Questions:

  1. What is sponsorship?
  2. Why might Reese’s be interested in sponsorship of Team USA?
  3. If Reese’s was not an official sponsor, would they legally be permitted to put the Olympic rings on its packaging?
  4. What is sponsorship activation?
  5. Why is activation important?
  6. Based on what you learned in this news story, how is Reese’s activating its Team USA sponsorship for the 2024 Olympic Games in Paris?
  7. Why do you think it is important for the brand to celebrate both “Newcomers” and “Legends” as part of this campaign?
  8. How will the brand incorporate social media into this campaign?
  9. According to this news story, in addition to peanut butter cups, what other Olympic-themed branding will appear on Hershey’s product packaging celebrating Team USA?
  10. Is that an example of activation? Why or why not?

BodyArmor thinks eliminating this one ingredient will help it topple Gatorade

Coca Cola-owned BodyArmor is unleashing its newest beverage as part of its years-long effort to overthrow Pepsi’s Gatorade from its position as the top-selling sports drink brand.

Click here to read the story at cnn.com.

Discussion Questions:

  1. What is competition?
  2. What is the difference between direct and indirect competition?
  3. Who might represent indirect competition to BodyArmor and Gatorade?
  4. Why is BodyArmor launching a zero-sugar version of its sports drink?
  5. What is differentiation?
  6. How is BodyArmor differentiating its BodyArmor Zero Sugar from Gatorade?
  7. In this story, BodyArmor CEO Federico Muyshondt is quoted as saying Zero Sugar is the “biggest launch” in the 12-year-old brand’s history. Why?
  8. What is market share?
  9. Gatorade has been the best-selling sports drink brand for a long time. Do you think BodyArmor (or anyone else) could eventually overtake it in market share? Why or why not?
  10. Who is Prime? Do you think they pose a threat to Gatorade, Powerade, or BodyArmor? Why or why not?

Mug Root Beer Celebrates UConn’s NCAA Victory With Free Drinks: Why It’s a Winning Marketing Play

March Madness is over, and for the second year in a row, the University of Connecticut Huskies have secured the NCAA Men’s Basketball National Championship. It’s a win that Mug Root Beer is celebrating by offering free root beer to fans nationwide.

Click here to read the story at inc.com.

Discussion Questions:

  1. What does it mean that Mug Root Beer is a “Pepsi-owned brand”?
  2. What is a publicity or marketing stunt?
  3. Based on information from this news story, describe Mug Root Beer’s stunt that they tied to the NCAA Men’s Basketball National Championship.
  4. Why would Mug Root Beer give away free product?
  5. How might that represent an example of promotion?
  6. Why do you think social media was important to this marketing initiative?
  7. According to this story, what type of engagement did the brand see on social media as a result of the stunt?
  8. Why is that important to the brand?
  9. Why do you think they wanted to align with the NCAA tournament?
  10. This news story suggests that stunts like this can be risky. How so?
  11. Do you think Mug Root Beer feels like it was worth the risk? Why or why not?

Protecting the Pack: NC State cracks down on counterfeits amid Final Four Frenzy

“It’s been a great story, it’s been a great run, a lot of success,” said Gregg Zarnstorff, director of Trademarks and Brand Protection at NC State University. “You know what happens with success is everybody wants to try to profit from it. Sometimes legally and sometimes not.”

Click here to read the story at carolinajournal.com.

Discussion Questions:

  1. What is licensing?
  2. Why is licensing important to NC State athletics?
  3. Is NC State a licensee or a licensor? What is the difference?
  4. How many licenses does NC State currently have, according to this news story?
  5. According to this story, most of those are “non-apparel” licenses. What does that mean?
  6. What is a “counterfeit” item?
  7. What do licensors put on labels to help consumers recognize officially licensed products?
  8. What else do licensors do to try to find counterfeit goods?
  9. Why should consumers be cautious about purchasing counterfeit goods?
  10. How can consumers be on the lookout for counterfeit goods?

Promotion Highlights for the 2024 MiLB Season

Ninety Minor League Baseball teams open up Friday, joining the 30 Triple-A squads that kicked off the 2024 campaign on March 29. And with every Minor League season comes Minor League promotions, the vast array of theme nights and giveaways taking place on a nightly basis as supplements to the on-field action.

Click here to read the story at milb.com.

Discussion Questions:

  1. What is the difference between Major League Baseball (MLB) and Minor League Baseball (MiLB)?
  2. Why are ticket sales important to MiLB teams?
  3. Ticket sales help to drive attendance, but they are not the same thing. Why is attendance important to MiLB teams?
  4. What is promotion?
  5. What are the different types of promotion?
  6. Do you have a MLB or MiLB team in your area? Or both? If so, are you aware of any promotions they have offered in the past?
  7. Why do Minor League Baseball teams offer so many promotions?
  8. Have you ever attended a sporting event because of a promotion? If so, what was it?
  9. Why do you think Minor League Baseball teams offer more creative (and sometimes crazy) promotions than Major League Baseball teams?
  10. What is a theme night?
  11. How do you think theme nights help to increase attendance?
  12. What is an industry trend?
  13. Why do you think “alternate identity” promotions are such a popular trend in Minor League Baseball?
  14. What is one example of an “alternate identity” promotion from this news story?
  15. Which team is offering hot dog scented candles as a promo item giveaway this season?
  16. Why do you think they are offering such a strange giveaway item? Do you think it will help draw people to the ballpark? Why or why not?
  17. Why do you think pop culture promos are so trendy with MiLB teams?
  18. What is one example of a MiLB team tying a promotion to the eclipse? Why do you think teams want to create a promotion around the eclipse?