Marketing Insights Videos

Marketing Insights from SCC: Video Content for the 2023-24 School Year

Advertising 101:  Demand Creation in Advertising 

Workshop Session #1 – Alex Dobson

Go behind the scenes and learn how ad campaigns are created with this “Demand Creation in Advertising” workshop. Learn everything you want to know about this fast-paced and exciting industry in this two-part series with Alex Dobson, a long-time ad industry exec with a resume filled with advertising industry success stories, including work with brands like Nike, Old Spice, Converse, Kraft, Amazon, and more!

Advertising 101:  Demand Creation in Advertising 

Workshop Session #2 – Alex Dobson

In part two of the workshop, Alex pulls back the curtain to show students the concepts and creative behind Nike’s “Someday” campaign for the Chicago Cubs when they clinched the 2016 World Series championship.

Advertising 101:  Demand Creation in Advertising 

Workshop Session #3 – Introduction of Project & Student Competition

In part three of the workshop, Alex and Chris introduce a project and student competition tied to the Advertising 101 workshop series and your Marketing Insights from SCC curriculum modules which will encourage students to create a new menu item for Taco Bell with an ad campaign to promote the launch.

PLEASE CLICK HERE TO DOWNLOAD A PDF COPY OF THE BRIEF REVIEWED IN THIS VIDEO.

If you plan to participate in the competition, please email chris@sportscareerconsulting.com for access to a shared folder where you will update your student entry or entries. 

THIS COMPETITION HAS CLOSED.  HOWEVER, WE ENCOURAGE YOU TO CONSIDER IMPLEMENTING THE PROJECT IN YOUR OWN CLASSROOM!