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Competitive Edge

Competitive Edge is a weekly sports and entertainment marketing news service that highlights unique and relevant news throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.

3.1 - Sports Business Fundamentals

Sources: XFL staff laid off, no plans for 2021 (CE)

The XFL suspended operations Friday morning and laid off nearly all of its staff, multiple sources told ESPN. While a handful of executives remain employed, the league currently has no plans to return in 2021. The league canceled its season last month after five games as part of a nationwide Read more…

By Chris Lindauer, 5 years04/12/2020 ago
3.2 - Entertainment Biz Fundamentals

How coronavirus could permanently change the movie industry (CE)

The COVID-19 coronavirus outrbreak has sparked a dramatic first for the movie industry: movies are being made available at home the same time they’re available in theaters. The distinction between a theatrical and a digital release is disappearing as theaters shut down. Click here to read the story at cnbc.com. Discussion Questions: Read more…

By Chris Lindauer, 5 years04/06/2020 ago
2.2 - Fandom

WrestleMania in front of no crowd is a reminder that fans matter (CE)

The signs said this was WrestleMania. The pay-per-view order ($34.99) said this was WrestleMania. Rob Gronkowski, serving as host, declared that it was WrestleMania. So did Stephanie McMahon, who noted pre-fight the company was there to offer a “distraction” to the country. Click here to read the story at sports.yahoo.com. Discussion Questions: Read more…

By Chris Lindauer, 5 years04/06/2020 ago
11.3 - Social Issues in SEM

Olympic hopeful Gwen Berry may file for unemployment after 2020 postponement (CE)

Like many Americans around the country, Gwen Berry is weighing her financial options. She is thinking about filing for unemployment, or seeing if she can get a day job, like the one she once held at Dick’s Sporting Goods, to help stem the financial tide left behind by the coronavirus. Read more…

By Chris Lindauer, 5 years04/06/2020 ago

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