Competitive Edge
Category: Competitive Edge

NFL scores 580M views with Draft Day TikTok challenge (CE)

The NFL’s promotional efforts on TikTok aim to engage football fans as the league gears up for the 2020-21 season with its three-day draft event. This year’s draft is unusual in that the NFL isn’t hosting a massive live event because the coronavirus pandemic has prevented large gatherings. Instead, the

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Honda sponsors esports matchups between NHL players (CE)

The NHL is looking for options to keep fans engaged while games are on pause and a possible restart for the season is contemplated for sometime during the summer. Creating weekly gaming matchups between real players gives the league an opportunity to entertain fans and raise money from advertisers, especially

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Travis Scott’s virtual concert on Fortnite set a record (CE)

More than 12 million people hopped on Fortnight Thursday for the debut of Travis Scott’s new song. The Grammy-nominated rapper debuted “Astronomical” within the wildly popular online video game, and it attracted a record audience. Click here to read the story at cnn.com. Discussion Questions: What record did Travis Scott’s concert via Fortnite

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Despite Lockdown, MLB Teams Gain Value In 2020 (CE)

Major League Baseball has seen this play before: A global calamity spreads fear and panic. Equity values plummet. The future gets scary. And prices for the most valuable teams in the league hold their lead. Click here to read the story at forbes.com. Questions for class discussion: What is revenue? Why is

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