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Marketing Currents

Marketing Currents is a weekly current events news service that highlights unique and relevant business and marketing campaigns throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.

Competition

Celsius Holdings to Acquire Alani Nu®, Creating a Leading Better-For-You, Functional Lifestyle Platform

Celsius today announced that it has entered into a definitive agreement to acquire Alani Nutrition LLC (“Alani Nu”) for $1.8 billion, including $150 million in tax assets for a net purchase price of $1.65 billion, comprising a mix of cash and stock.  Click here to read the story at businesswire.com. Read more…

By Chris Lindauer, 4 months03/01/2025 ago
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