Marketing Currents - Business and Marketing Current Events
Category: Competition

Burger King offers free fries every week to loyalty members

Burger King debuted its loyalty program in February 2021 before expanding it nationwide last fall. Since then, the company has offered a wide array of perks to draw in customers, including low-priced burgers and a chance to win cryptocurrency. Rewards members can also upsize one drink, fries or hash browns for free per

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Amazon Ramps Up Its Battle With SpaceX for Space Internet Dominance is laying out plans to launch thousands of small satellites capable of beaming high-speed internet service to earth—an initiative that puts it in direct competition with Elon Musk’s SpaceX, as well as terrestrial-based internet-service providers. Click here to read the story at Discussion Questions: What is competition? What

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Jack In The Box Made Up A Fake Holiday — And It Stuck

Have you ever felt like some holidays feel more or less like they were invented just to sell people stuff? After all, why else are funny greeting cards for Tax Day a thing? One fast food company wasn’t afraid to test the correlation between holidays and profit, although surprisingly enough,

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Virgin Galactic opens ticket sales to the general public

Planning a vacation this year? How about something a little more weightless? Virgin Galactic, the space tourism company founded by British entrepreneur Richard Branson, announced Tuesday that it will begin selling tickets this week for joyrides to the edge of space. The cost: a whopping $450,000. Click here to read

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The Wall Street Journal named JetBlue the worst airline of 2021

Logan International Airport‘s largest carrier ranked last in the publication’s Airline Scorecard, an annual ranking of nine major U.S. airlines. Delta Air Lines was the best airline in 2021, according to the report. JetBlue, which ranked seventh last year, knocked American Airlines out of the bottom spot. Click here to read the

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McCormick is building a hot sauce empire

You may know McCormick for the red capped bottles that line your spice rack. But according to Bloomberg, America’s favorite spice maker has been busy expanding its empire into a spicy new sector: hot sauce. Click here to read the story at Discussion Questions: From a business perspective, what is an acquisition?

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