Argue all you want over the great Pepsi vs. Coke debate, but there’s no dispute when it comes to Sierra Mist. The Sprite-wannabe is just that, a wannabe, which is precisely why the brand is discontinuing the flavor and trying again. Click here to read the story at thrillist.com. Discussion Questions:
In October, Delta Air Lines and Starbucks announced a partnership that allowed SkyMiles members to link their account with their Starbucks Rewards account and earn additional benefits in both programs. Click here to read the story at inc.com. Discussion Questions:
New York (CNN) In the pantheon of sodas, Dr Pepper is the odd one out: It doesn’t have the popularity or sales of Coca-Cola or Pepsi, you can’t use it in a standard cocktail, and it doesn’t fall neatly into a category like cola or root beer. Click here to read the story at
Microsoft is adding a bunch of casual games to Microsoft Teams today, months after The Verge exclusively revealed the company’s plans. Click here to read the story at theverge.com. Discussion Questions: What is positioning? Why is positioning an important marketing concept? How would you describe Microsoft’s positioning strategy with its “Teams” product?
Analysts say Walmart’s marketing efforts take direct aim at rival Amazon, which tends to own online shopper demand on Black Friday and Cyber Monday. Click here to read the story at modernretail.co. Discussion Questions: What is promotion? What type of promotion is Black Friday and Cyber Monday? Why do you
In a mega-deal that could have a huge impact on grocery shopping in America, Kroger and Albertsons announced Friday plans to merge. Click here to read the story at cnn.com. Discussion Questions: What is price as it relates to the marketing mix? Why is price such an important function of
Delta Air Lines, which has watched competitors map future plans with electric vertical takeoff and landing aircraft startups, is joining the growing list of airlines looking to make short trips to and from airports faster and easier. Click here to read the story at cnbc.com. Discussion Questions: What is
The past few years have been tough for Burger King. Missteps during the pandemic caused the chain to lag behind competitors. Click here to read the story at cnn.com. Discussion Questions: What is competition? What is the difference between direct and indirect competition? Who might represent direct competition to Burger King? Who
Walmart is known for its low prices and the retailer seems determined to also be synonymous with convenient holiday shopping with new programs that promise to take much of the hassle of buying and returning Christmas gifts this year. Click here to read the story at retailwire.com. Discussion Questions: How
Despite its global domination of the online shopping space, Amazon, which is the largest e-commerce company in the world with an annual revenue of over $450 billion (via AxiomQ), has yet to become a dominant force in one of the prominent retail categories: grocery. Click here to read the story at
This group deserves a standing ovation from us for an INCREDIBLE performance in this year's competition. Oh so close to winning it all this year. Credit to Mr. Gueth for coaching this impressive group of young men and women to a runner up finish! 👏
Congratulations to the @MVCTC_SM Seniors for finishing 2nd place in the National @sportsbized Fantasy Football Marketing Competition. Great job developing the Dayton Jokers into a national power!!!!! #MVCTC
