Marketing Currents - Business and Marketing Current Events
Category: Competition

The soda market is flat, but not for Dr Pepper

New York (CNN) In the pantheon of sodas, Dr Pepper is the odd one out: It doesn’t have the popularity or sales of Coca-Cola or Pepsi, you can’t use it in a standard cocktail, and it doesn’t fall neatly into a category like cola or root beer.  Click here to read the story at

Read More »

Microsoft Teams now has Solitaire and Minesweeper in a games for work push

Microsoft is adding a bunch of casual games to Microsoft Teams today, months after The Verge exclusively revealed the company’s plans. Click here to read the story at theverge.com. Discussion Questions: What is positioning? Why is positioning an important marketing concept? How would you describe Microsoft’s positioning strategy with its “Teams” product?

Read More »

Burger King has a plan to make you fall in love with the Whopper again

The past few years have been tough for Burger King.  Missteps during the pandemic caused the chain to lag behind competitors.  Click here to read the story at cnn.com. Discussion Questions: What is competition? What is the difference between direct and indirect competition? Who might represent direct competition to Burger King? Who

Read More »

SEARCH MARKETING CURRENTS:

POST CATEGORIES

MARKETING CURRENTS ARCHIVE

RECENT POSTS

FOLLOW SCC