Celsius today announced that it has entered into a definitive agreement to acquire Alani Nutrition LLC (“Alani Nu”) for $1.8 billion, including $150 million in tax assets for a net purchase price of $1.65 billion, comprising a mix of cash and stock. Click here to read the story at businesswire.com. Read more…
Amid rising consumer demand for secondhand fashion, the e-commerce platforms that helped create the online thrifting economy are working to tempt specific audience cohorts in the hope of coming out on top. Click here to read the story at digiday.com. Discussion Questions:
For one executive, the clearest sign that Neutrogena had lost its way came when their daughter started buying CeraVe facewash and moisturizer. Click here to read the story at dallasnews.com. Discussion Questions:
Samsung heard that Apple upset a lot of people with the “Crush”, which was revealed last week and smushed instruments, arcade games, and sculptures into a shiny new OLED-screened iPad Pro, and apparently just had to get into the conversation. Apple eventually apologized, with an exec saying it “missed the mark.” Click Read more…
Starbucks is bursting plenty of bubbles this summer — but in a distinctly delicious way. Click here to read the story at fastcompany.com. Discussion Questions:
Rockstar needs a little energy. Pepsico, which acquired the energy drink for $3.85 billion in 2020, is hoping refreshed branding will help the sluggish brand gain market share—and in a competitive and increasingly crowded energy drink aisle it needs all the help it can get. Click here to read the Read more…
Once celebrated as a pioneer with its single-serve coffee pods, the future of the popular Keurig platform is increasingly built around its ability to replicate an array of coffeehouse-style drinks for a demanding consumer. Click here to read the story at fooddive.com. Discussion Questions:
Who else thinks the national coffee market could use a jolt? Most well-caffeinated Americans are familiar with the longstanding rivalry between Starbucks and Dunkin’, but if you live east of the Mississippi, you might be less familiar with an increasingly formidable challenger: Dutch Bros. Coffee. Click here to read the Read more…
What will Starbucks come up with next? Nobody knows, but there’s a good chance it’ll happen sooner than later and an above-average chance of it being tasty. Click here to read the story at tastingtable.com. Discussion Questions:
One of the greatest things about shopping at big-box stores nowadays is how fierce the competition is. This may not sound like something great if you are, say, operating one of these stores. But if you’re a customer, you only stand to benefit. Click here to read the story at Read more…