Competitive Edge is a weekly sports and entertainment marketing news service that highlights unique and relevant news throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
Welcome to Competitive Edge (CE): Sports & Entertainment Marketing Current Events Please enjoy free access to Competitive Edge (CE), SCC’s sports and entertainment marketing current events program for the remainder of the school year. Next year, Competitive Edge (CE) content will be featured on our new website, launching in September. Read more…
Michael Jordan and Jordan Brand on Friday announced a $100 million donation to help the ongoing fight against racial injustice. The basketball legend announced that over the next 10 years, he and his brand will donate $100 million to “organizations dedicated to ensuring racial equality, social justice and greater access Read more…
One of Pat Gallagher’s favorite quotes about baseball has long been attributed to Yogi Berra. “I love Yogi’s old quote where he said `You know, if people don’t want to come to the ballpark, you can’t stop them,’” Gallagher, the former marketing guru for the San Francisco Giants, says. Click here to read Read more…
With fans barred from stadiums due to coronavirus restrictions, sporting bodies around the world are grappling with how to create atmosphere at matches — and the makers of a new app think they have the answer. The “Remote Cheerer powered by Sound UD” system is made by Yamaha and broadcasts cheers, Read more…