With the NCAA Women’s and Men’s March Madness tournaments currently underway — until March 26 — brands are looking to engage with college basketball fans through social media and connected TV. Click here to read the story at digiday.com. Discussion Questions:
AT&T, which just extended its corporate alliance with the NCAA, is now getting down to the business of covering the March Madness airwaves with its multi-media campaign. Click here to read the story at nysportsjournalism.com. Discussion Questions:
In 2021, Paramount was testing a new movie called “Something’s Wrong With Rose” — a supernatural horror film about a therapist named Rose who loses touch with reality after witnessing a patient’s bizarre suicide. Click here to read the story at variety.com. Discussion Questions:
Major League Baseball (MLB) and Zoom have agreed a partnership that will see the communications technology company power new game and broadcast elements. Click here to read the story at sportspromedia.com. Discussion Questions:
Sabrina Ionescu is all about the details. The WNBA star announced her first signature shoe and apparel collection with Nike on Thursday, making her the first women’s basketball player to deliver a unisex signature collection with the iconic shoe brand. And the sharpshooter brought her keen eye to the design process.
When you’re filling out your March Madness bracket this year, forget all the research, stats, analytics, and sports podcasts. Just pick teams based on vibes. Click here to read the story at marketingbrew.com. Discussion Questions:
Nissan sure gets high mileage from college sports mascots in its advertising. This capering costumed crew rock the nameplate’s Heisman House campaign every fall. Click here to read the story at musebycl.io. Discussion Questions:
Universal Music Group posted booming results for 2022, with revenues soaring 21.6% to nearly $10.95 billion, driven by streaming and a strong performance from its recorded music and publishing divisions. Click here to read the story at variety.com. Discussion Questions:
Today, Pizza Hut announces the return of a beloved, limited-edition offering from the 1990s: Mini Basketballs. Click here to read the story at nrn.com. Discussion Questions:
During the call, an analyst pointed out the difficulties of either selling or destroying the gear, and asked Chief Executive Bjorn Gulden what Adidas’ options were for getting rid of it all. Click here to read the story at marketwatch.com. Discussion Questions:
🍔x 54 is a lot of burgers lol. Thanks for the heads up @PatrickTJoyce. Culver's on me the next time I am back in Madison!
Congrats on the W + 54 points, @giannis_an34! Come see us for your 54 cheeseburgers! To celebrate, we'd also like to make a donation of 54,000 diapers to @MKEdiaper. We appreciate all that you and @mariahdanae15 do for the city of Milwaukee!
