Competitive Edge is a weekly sports and entertainment marketing news service that highlights unique and relevant news throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
Several days after the Luka Dončić-Anthony Davis trade shocked the world, the dust has begun to settle. Each player has conducted introductory interviews with his new team and is getting accustomed to a new roster of teammates, coaches and trainers. Click here to read the story at yahoo.sports.com. Discussion Questions:
With major college sports programs collectively generating billions in revenue each year, private investors are looking to get a piece of the action. Click here to read the story at cnbc.com. Discussion Questions: Revenue: NIL: Leadership in Sports: Paradox of Commercialism:
The edible Pop-Tarts Bowl mascot that rocked the college football-watching internet in December is back — and this year, it’ll have friends. Click here to read the story at prnewswire.com. Classroom Discussion: Branding Sponsorship Decisions: Sales and Service:
Got a few hundred extra dollars? That will buy you one person’s access to Disney’s new service at its US parks, which allows you to go into a faster line at any time of the operating day – once per ride – without having to reserve it on an app. Read more…
Welcome to Competitive Edge: Your Weekly Sports & Entertainment Marketing Current Events News Welcome SCC members and thank you for subscribing to Competitive Edge for the 2023-24 season! USING COMPETITIVE EDGE: Each week, we will post headlines highlighting creative and unique marketing campaigns. Articles with suggested questions for students will Read more…
Welcome to Competitive Edge: Your Weekly Sports & Entertainment Marketing Current Events News Welcome SCC members and thank you for subscribing to Competitive Edge for the 2023-24 season! USING COMPETITIVE EDGE: Each week, we will post headlines highlighting creative and unique marketing campaigns. Articles with suggested questions for students will Read more…
With the NHL Stanley Cup playoffs deliveries already at a record high, the league now has a rare chance to own the sports media landscape for the next five nights. Click here to read the story at sportico.com. Discussion Questions:
The looming athlete pay system that will upend the traditional college sports model and still-to-be-determined details about how millions of dollars will be distributed are certain to bring questions about gender equity. Click here to read the story at ap.com. Discussion Questions:
The 2026 edition of SummerSlam will be held at U.S. Bank Stadium in Minneapolis and will take a page out of the WrestleMania playbook and get the two-night treatment, WWE announced Thursday. Click here to read the story at espn.com. Discussion Questions: