Competitive Edge
Category: Competitive Edge

Wonderful® Pistachios Teams Up with Marvel Studios’ “I Am Groot” for Plant Protein-Powered Campaign

In celebration of Marvel Studios’ “I Am Groot,” a Collection of Original Shorts coming soon to Disney+, Wonderful® Pistachios launched their “Groot Gets Crackin’” campaign to showcase the plant-protein power of Wonderful Pistachios.  Click here to read the story at prnewswire.com. Discussion Questions: What is the difference between marketing through entertainment and the

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MSG Sphere will dazzle — but it’s not a sports arena

It’s easy to think of the MSG Sphere at The Venetian as a sports arena. Click here to read the story at reviewjournal.com. Discussion Questions: What is the difference between sports marketing and sport management? What is facility management? How might facility management represent an example of a career in

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Under Armour to Launch First Female-specific Running Shoe

Under Armour is accelerating its efforts to attract the female athlete. Click here to read the story at wwd.com. Discussion Questions: What is market segmentation? How might this story represent the concept of market segmentation? Why do you think Under Armour is launching a female-specific running shoe? Why is the company

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