Marketing Currents

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Marketing Currents
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11.1 - Publicity

Business of Luka: How Luka Dončić’s trade to the Lakers has impacted ticket pricing, jersey sales and collectibles

Several days after the Luka Dončić-Anthony Davis trade shocked the world, the dust has begun to settle. Each player has conducted introductory interviews with his new team and is getting accustomed to a new roster of Read more…

2.4 - Reaching Consumers

What the top 75 college sports programs are worth

With major college sports programs collectively generating billions in revenue each year, private investors are looking to get a piece of the action. Click here to read the story at cnbc.com. Discussion Questions: Revenue: NIL: Read more…

Blog

SCC FFL Sports Marketing Challenge: 2024 CHAMPS!

SCC FFL 2024: Sports Marketing Challenge #6 Recap & Final Scores With the final scores tallied, we are thrilled to announce the winner of SCC’s tenth annual Fantasy Football Sports Marketing Challenge! But before we Read more…