SportsBiz Madness: 2022 Case Study Tournament (Championship Round Results) We have a champion! In the championship round of this year’s SportsBiz Madness SCC case study tournament, our two finalists were asked to examine the surging popularity of pickleball and develop a strategy for sustained, long-term growth of the niche sport. Read more…
SportsBiz Madness: 2022 Case Study Tournament (Final Four Round Results) The Championship Round is Set! For the Final Four round of this competition, our competitors were tasked with the development of a strategy for activating Coca-Cola’s NCAA Men’s National Basketball Championship sponsorship to introduce its new “Starlight” flavor. To find Read more…
SportsBiz Madness: 2022 Case Study Tournament (Final Four Update) We continue to be very impressed with the work from our competing students for our sixth annual SportsBiz Madness case study tournament. In the “Elite Eight” round, students were asked to build a social media campaign in a ticket sales push Read more…
SportsBiz Madness: 2022 Case Study Tournament (Opening Round Results) OPENING ROUND RECAP The opening round results are in for our sixth annual SportsBiz Madness case study tournament. Tasked with building a ticket sales and promotions plan for a Minor League Baseball franchise in Madison, Wisconsin, students came up with a Read more…