Competitive Edge
Category: COVID-19

Sources: XFL staff laid off, no plans for 2021 (CE)

The XFL suspended operations Friday morning and laid off nearly all of its staff, multiple sources told ESPN. While a handful of executives remain employed, the league currently has no plans to return in 2021. The league canceled its season last month after five games as part of a nationwide

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How coronavirus could permanently change the movie industry (CE)

The COVID-19 coronavirus outrbreak has sparked a dramatic first for the movie industry: movies are being made available at home the same time they’re available in theaters. The distinction between a theatrical and a digital release is disappearing as theaters shut down. Click here to read the story at cnbc.com. Discussion Questions:

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WrestleMania in front of no crowd is a reminder that fans matter (CE)

The signs said this was WrestleMania. The pay-per-view order ($34.99) said this was WrestleMania. Rob Gronkowski, serving as host, declared that it was WrestleMania. So did Stephanie McMahon, who noted pre-fight the company was there to offer a “distraction” to the country. Click here to read the story at sports.yahoo.com. Discussion Questions:

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What coronavirus means for sports marketing (CE)

The postponement of the Summer Olympics, coupled with the suspension of play across the NBA and NHL, have disappointed fans all over the world. For brands, however, the impact of COVID-19 may require coming up with a new playbook if they want to continue marketing to sports. For some, that

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