Competitive Edge
Category: COVID-19

How on Earth Are They Going to Pull Off the Olympics?

If there’s one thing we know about sports in 2021, it’s that there will be sports in 2021. (Well, more sports than we’ve already had in the past week. Go, Bills!) 2020 made sure of that. If the NFL and college football — in which 22 competitors breathe heavily into

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Super Bowl Advertisers Gravitate to Humor in a Hard Time

Madison Avenue is expected to rely more heavily on its funny bone in the upcoming Super Bowl, despite the upswing in Covid-19 cases and other challenges that have engulfed the country this year. The laundry list of issues has forced many brands to think hard about what tone to strike

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College Football Playoff to Lose Millions

The College Football Playoff’s annual revenue distribution, typically in the $500 million range, could drop by 10% to 15% this season, according to executive director Bill Hancock. The final total, which won’t be finalized until March, will depend primarily on how many fans are allowed into college football’s most important bowls.

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