Competitive Edge
Category: Lesson 1.2 – Industry Growth

MLB Has Awarded Teams International Marketing Rights, Similar to NFL

Major League Baseball is dividing up international markets among its franchises, giving teams new commercial rights in specific areas around the globe, according to multiple people familiar with the plan. Click here to read the story at sports.yahoo.com. Discussion Questions: Why are international markets important to Major League Baseball? How might targeting

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Amazon Breaches TV’s Last Stronghold With $13 Billion Bet on NFL

When the National Football League’s regular season kicks off Thursday, millions of fans will settle into their easy chairs to watch America’s biggest, richest sport. But a different, multibillion dollar match will unfold a week later. Click here to read the story at finance.yahoo.com. Discussion Questions: What are broadcast rights?

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Pickleball Is Booming. Not Everyone Is Happy About That

According to its evangelists, pickleball is America’s fastest growing sport (it depends on how you measure). Click here to read the story at gq.com. Discussion Questions: What is pickleball? Have you ever heard of the sport? Have you ever played the sport? What are demographics? How would you describe the

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NFL’s Mission: Reach As Many Fans As Possible

How did you fall in love with the NFL? If you are like me, it was because you discovered America’s Game on one of America’s most famous inventions: television. Click here to read the story at si.com. Discussion Questions: What is an industry? According to your textbook (The Business of

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The Time Is Now for Brands to Go All In on Women’s Soccer

In all the time we have been covering the rise of the game we love—football—in the nation we love—America—by far the most thrilling storyline we have witnessed is the explosive growth of women’s football over the last decade.  Click here to read the story at sports.yahoo.com. Discussion Questions: What is

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