Competitive Edge
Category: Lesson 1.2 – Industry Growth

Why YouTube spent the money on NFL Sunday Ticket

YouTube won the big bidding war for NFL Sunday Ticket yesterday, beating out Apple, Amazon, and ESPN with a deal worth a reported $2 billion a year. NFL fans will now be able to get the out-of-market games package as part of the YouTube TV bundle or on its own in the

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Extra ABC games lift NBA Christmas viewership

The decision to simulcast all five NBA Christmas Day games on ABC paid off in the ratings. Despite facing the first ever Christmas NFL tripleheader, the NBA’s five-game Christmas Day slate averaged 4.27 million viewers across ABC and ESPN, per Nielsen fast-nationals — up 5% from last year (4.08M), if

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Amazon is proving it’s a contender to land NBA rights

The league will likely seek $50 billion to $75 billion for its next multi-year package, said sources. Amazon is paying the NFL around $1 billion a year to exclusively stream TNF through 2033. Click here to read the story at marketwatch.com. Discussion Questions: What are traditional broadcast rights? Why do

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New Super League CEO warns ‘project is alive’

The Super League project is “very much alive” according to Bernd Reichart, the new CEO of A22 Sports Management, the company promoting the revamped plan. Click here to read the story at espn.com. Discussion Questions: What is the “Super League”? Why was the Super League so controversial? What does it

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MLB Has Awarded Teams International Marketing Rights, Similar to NFL

Major League Baseball is dividing up international markets among its franchises, giving teams new commercial rights in specific areas around the globe, according to multiple people familiar with the plan. Click here to read the story at sports.yahoo.com. Discussion Questions: Why are international markets important to Major League Baseball? How might targeting

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