Competitive Edge
Category: Lesson 1.3 – Fandom

The Most Popular Sneaker Brands in the World, Ranked

When it comes to footwear and sports apparel, there’s only one king — and while Nike’s rip-roaring worldwide ascent didn’t end up making Spencer Haywood a billionaire, you can’t argue with the singularity of the Swoosh across what is now several distinct generations. Click here to read the story at

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Giants, A’s fans implore club to ‘Stay in Oakland!’

Wearing Oakland green and gold and Giants orange and black, thousands of fans from both sides of the bay stood together to protest the Athletics’ planned move to Las Vegas during San Francisco’s 2-1 victory Tuesday night. Click here to read the story at espn.com. Discussion Questions:

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Get Ready for Greatness: Frito-Lay Unites Current Soccer Stars and Past Icons in New FIFA Women’s World Cup Australia & New Zealand 2023™ Marketing Campaign

As fans worldwide prepare for what will be the most-watched women’s sporting event of the year, Frito-Lay, Tournament Supporter and the Official USA Snack of the FIFA Women’s World Cup Australia & New Zealand 2023™, is getting viewers ready for greatness with the debut of its new FIFA Women’s World Cup™

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The ‘Fast & Furious’ Franchise Is a Hollywood Unicorn

It’s a franchise based on a 2,000-word article that appeared in Vibe magazine in 1998. Its characters have sprung wholly from itself, rather than from a decades-deep well of recognizable figures and branding.  Click here to read the story at theringer.com. Discussion Questions:

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