Competitive Edge
Category: Lesson 1.3 – Fandom

VIDEO: A Look Inside America’s Obsession with Sneakers

TODAY’s Craig Melvin goes to Atlanta to delve into America’s obsession with sneakers and how the rise of their popularity has turned the sneaker business into a growing $80 billion industry. He speaks with rapper and sneaker collector Killer Mike about the community and culture that surrounds the popular shoe.

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Why Do So Many Young Americans Hate Sports?

According to the headline of an op-ed she wrote for her school paper last year, Penn State senior Grace Miller really, really, really hates sports. She hates the pervasive win-at-all-costs approach that strips away the fun. She hates the “toxic culture” sports can propagate.  Click here to read the story at insidehook.com.

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Taylor Swift Just Proved Her Marketing Genius Once Again–And Brands from Starbucks to Sour Patch Kids Want Her Stardust

Last Friday, Taylor Swift’s “new” album Red (Taylor’s Version) set a Spotify record for most streams by a female artist (90.8 million) in a single day — even though the original version of Taylor Swift’s Red album was released in 2012. (Inc.colleague Justin Bariso recaps Swift’s decision nicely.) Click here to read the story at inc.com. Discussion

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Is Disney’s Genie Smarter Than Disneyland Fans?

Let’s unpack Disney’s huge announcement this week about the new Disney Genie system that’s coming to Disneyland and Walt Disney World. Like a modern mobile game, Disney Genie is a free offering that comes with abundant upsells. The free part is a day-planning service, a recommendation engine that will suggest

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