Competitive Edge
Category: Lesson 10.2 – Game Operations

How the Penn State White Out Became the Greatest Show in Sports

Penn State football was stagnant in 2004, and so were the fans. Then the program’s branding expert said, ‘Everyone’s got a white T-shirt.” Click here to read the story at si.com. Discussion Questions: What is fan experience? Why is fan experience important at sporting events? What factors might influence fan

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