Competitive Edge
Category: Lesson 11.2 – Publicity

Fashion show: NBA site teases each game’s unis

As part of the league’s 75th-anniversary celebration, the NBA has unveiled a season-long calendar, showing a detailed uniform schedule for all 30 teams on its Locker Vision website. Click here to read the story at espn.com. Discussion Questions: What is promotion? How might celebrating the league’s 75th anniversary be considered

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VIDEO: 76ers bet on crypto with jersey patch, NFT collection

Philadelphia 76ers President of Business Operations Chris Heck discusses the 76ers new six-year jersey patch deal with Crypto.com and the upcoming NBA season. Click here to watch the video on news.yahoo.com. Discussion Questions: What is crypto? What is sponsorship? How do brands determine which sports and entertainment properties to sponsor? What is

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Japanese sponsors fear brand damage from Tokyo Olympics

Corporate sponsors of the Tokyo Olympics have brought in marketing consultants to determine whether a direct association with the Games would damage their brands.  According to people working directly with some of the 47 big sponsors of the Games, Japanese companies have asked advisers whether they should embrace the Olympic

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