Competitive Edge
Category: Lesson 11.2 – Publicity

Even if games go on, MLB lockout could alienate Gen Z

Max Scherzer stars in the last video posted to Major League Baseball’s TikTok account before the league locked out the players Thursday morning. Click here to read the story at ap.com. Discussion Questions: What is a profit? How do MLB teams generate a profit? What is typically the biggest expense to a

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USFL unveils team cities, nicknames and logos for 2022 debut

The buzz for the United States Football League is continuing to build ahead of the league’s April 2022 debut. The new league’s city affiliations, team nicknames and logos for all eight franchises were unveiled on “The Herd” on FS1 on Monday. Click here to read the story at foxsports.com. Discussion

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Ridley Scott Pins ‘The Last Duel’ Bombing on Apathetic Millennials

Ridley Scott knows who to blame for his epic The Last Duel bombing this fall — and it’s not Disney, which he contends did a great job promoting the historical drama. Click here to read the story at hollywoodreporter.com. Discussion Questions: Who are “millennials” as referenced in the headline of this news story? Why do

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Taylor Swift Just Proved Her Marketing Genius Once Again–And Brands from Starbucks to Sour Patch Kids Want Her Stardust

Last Friday, Taylor Swift’s “new” album Red (Taylor’s Version) set a Spotify record for most streams by a female artist (90.8 million) in a single day — even though the original version of Taylor Swift’s Red album was released in 2012. (Inc.colleague Justin Bariso recaps Swift’s decision nicely.) Click here to read the story at inc.com. Discussion

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