Competitive Edge
Category: Lesson 11.3 – Functions of Communications

NFL schedule release has become giant marketing deal

The biggest day on the NFL calendar for social media departments at the 32 teams isn’t a game, the draft or the start of free agency. It is schedule release day. Click here to read the story at altoonamirror.com. Discussion Questions: What is publicity? How do sports and entertainment organizations

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MLB lockout: MLB, MLBPA agree on new CBA

More than three months after the MLB lockout began on Dec. 2, it finally came to an end on Thursday. How did we get here? Why did it take so long? Here’s a look back at the key moments in the negotiations between the owners and players on a new Collective

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Callaway to ‘Pause’ Longtime Relationship With Phil Mickelson

Longtime Phil Mickelson partner Callaway said Friday night it plans to “pause’’ its relationship with the Hall of Fame golfer, who has played and endorsed the clubs since 2004. Click here to read the story at si.com. Discussion Questions: What is publicity? What is product endorsement? What characteristics do you

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Taylor Swift Just Proved Her Marketing Genius Once Again–And Brands from Starbucks to Sour Patch Kids Want Her Stardust

Last Friday, Taylor Swift’s “new” album Red (Taylor’s Version) set a Spotify record for most streams by a female artist (90.8 million) in a single day — even though the original version of Taylor Swift’s Red album was released in 2012. (Inc.colleague Justin Bariso recaps Swift’s decision nicely.) Click here to read the story at inc.com. Discussion

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Goodbye, Staples Center. Hello, Crypto.com Arena

Staples Center is getting a new name for Christmas: Crypto.com Arena. The downtown Los Angeles venue — home of the Lakers, Clippers, Kings and Sparks — will wear the new name for 20 years under a deal between the Singapore cryptocurrency exchange and AEG, the owner and operator of the

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