Competitive Edge
Category: Lesson 11.3 – Functions of Communications

Japanese sponsors fear brand damage from Tokyo Olympics

Corporate sponsors of the Tokyo Olympics have brought in marketing consultants to determine whether a direct association with the Games would damage their brands.  According to people working directly with some of the 47 big sponsors of the Games, Japanese companies have asked advisers whether they should embrace the Olympic

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JPMorgan admits it misjudged backing European Super League

JPMorgan (JPM.N) said on Friday it regretted supporting soccer clubs in launching a breakaway European Super League after the plan collapsed earlier this week due to a storm of protest from fans and politicians. “We clearly misjudged how this deajkf;l would be viewed by the wider football community and how it might

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Washington Football Team Seeks Fan Feedback for Rebrand

The Washington Football team has introduced its new Fan Ambassador Network (FAN) to help guide the team’s rebrand. The team is seeking fan ambassadors to provide perspective for seven different committees centering on topics such as entertainment, merchandise, food and culture. Click here to read the story at SportTechie.com. Discussion

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Stan Smith Returns for Adidas in Green Spot With Kermit the Frog

“Being green isn’t about what’s easy,” says Kermit the Frog, an acknowledged expert on the subject, in Johannes Leonardo’s charming new sustainability campaign for Adidas. “Being green can be something big that’s just too hard to miss,” he explains in the anthem spot below. “Or even, doing the little things

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How TikTok Turned Into a Viral Popstar Factory

In just two months, TikTok managed to turn Nathan Evans, an unknown singer-songwriter, into a viral star with a record deal and a list of UK tour dates. “It happened quickly. It’s surreal – I’m still waiting to wake up,” says 26-year-old Evans, who started the TikTok sea shanty trend of early

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