On Feb. 2, 2022, the Washington Football Team officially became the Washington Commanders. Now, over a year later, the Commanders may be heading toward another name change. Click here to read the story at si.com. Discussion Questions:
The Spurs’ ticket staff had a watch party for the NBA Draft Lottery in the bowels of the AT&T Center on Tuesday night. Click here to read the story at kens5.com. Discussion Questions:
The biggest day on the NFL calendar for social media departments at the 32 teams isn’t a game, the draft or the start of free agency. It is schedule release day. Click here to read the story at altoonamirror.com. Discussion Questions:
Shortly after buying the NHL’s New Jersey Devils, Josh Harris explained why. “What we’ve done is buy good companies,” he told NJ.com in 2014, “good franchises that have a reason to exist but for whatever reason may have some financial difficulties or need some new leadership.” Click here to read the
ARound, a next-generation fan engagement platform designed to enhance gameday fun with live, real-world augmented reality (AR) experiences – part of the Stagwell Marketing Cloud – has partnered with its first NBA team, the Cleveland Cavaliers, to bring a shared AR experience called “Cavs ARcade” to Rocket Mortgage FieldHouse, kicking off during the
“Be Seen” this April in Foot Locker, Puma and Reebok’s campaign in recognition of World Autism Awareness Month. Click here to read the story at news.yahoo.com. Discussion Questions:
The Blazers unveiled a new Bigfoot mascot Tuesday night at the Moda Center, digging up and re-imagining a forgotten relic from the past to partner with Blaze the Trail Cat for games, community events and other public appearances. Click here to read the story at seattletimes.com. Discussion Questions:
NHL jerseys are switching from Adidas to Fanatics, and fans aren’t happy about it. Click here to read the story at businessinsider.com. Discussion Questions:
Coca-Cola’s Powerade named NBA superstar Ja Morant as the face of its largest campaign to date. The work represents part of the brand’s plan to supersede its competitors in the sports drink category. Click here to read the story at thedrum.com. Discussion Questions:
Since 1999, Lash Fary has been curating (very expensive) Hollywood award show gift bags via his company, Distinctive Assets—and making headlines for it. Click here to read the story at marketingbrew.com. Discussion Questions: