Competitive Edge
Category: Lesson 11.4 – Integrating Publicity

World Surfing League promotes finals with Candy Crush tournament

Popular match-three mobile game Candy Crush Soda Saga has teamed with the World Surf League (WSL) for a limited-time in-game tournament, the “Soda Surf Cup,” per a press release. The effort is timed around the Rip Curl WSL Finals competitive surfing event. Click here to read the story at marketingdive.com. Discussion

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Cleveland Cavaliers and ARound Introduce ‘Cavs ARcade’ Augmented Reality Experience for NBA Playoffs Home and Away Game Watch Parties

ARound, a next-generation fan engagement platform designed to enhance gameday fun with live, real-world augmented reality (AR) experiences – part of the Stagwell Marketing Cloud – has partnered with its first NBA team, the Cleveland Cavaliers, to bring a shared AR experience called “Cavs ARcade” to Rocket Mortgage FieldHouse, kicking off during the

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