Competitive Edge
Category: Lesson 11.6 – Social Issues in SEM

How the Seattle Kraken Built a Brand Before Their First Game

The owners of Seattle’s new National Hockey League franchise wanted to release the Kraken. But the pandemic demanded that the Kraken stay home, stream some shows and order delivery. Click here to read the story at adweek.com. Discussion Questions: What is branding? Why is branding important to an expansion pro sports

Read More »

Washington Football Team Seeks Fan Feedback for Rebrand

The Washington Football team has introduced its new Fan Ambassador Network (FAN) to help guide the team’s rebrand. The team is seeking fan ambassadors to provide perspective for seven different committees centering on topics such as entertainment, merchandise, food and culture. Click here to read the story at SportTechie.com. Discussion

Read More »

SEARCH COMPETITIVE EDGE:

POST CATEGORIES

COMPETITIVE EDGE ARCHIVE

COMPETITIVE EDGE ARCHIVE

FOLLOW SCC