Prayers stretched far beyond the world of football when Buffalo Bills safety Damar Hamlin collapsed on the field during the team’s Monday Night Football game against the Cincinnati Bengals. Click here to read the story at prweek.com. Discussion Questions:
Lebron James’ son Bronny got most of the headline play, but there’s another big story in the recent Nike NIL deal allowing college athletes to get paid. At a time of increased scrutiny about the pay gap between male and female athletes, the Nike deals show that female collegiate and
The College Football Playoff will include 12 teams, starting with the 2024 season. An expansion plan that was crafted for two years and haggled over for another 18 months finally cleared all the obstacles needed to go from idea to reality. Click here to read the story at news.yahoo.com. Discussion Questions:
In 2018, it had a global viewership of 3.5 billion. Click here to read the story at outbrain.com. Discussion Questions: What is the difference between the marketing of sports and marketing through sports? Fox launched a massive campaign promoting its coverage of this year’s World Cup. Is that an example
But this year, some brands are instead using their marketing clout to spotlight the injustices of a tournament held in Qatar, while the IPA reports that half of Brits would respect brands that speak out against the Qatar World Cup. Click here to read the story at thedrum.com. Discussion Questions: What
* Note to current subscribers to SCC’s Education Resource Center subscribers, you might consider downloading the “State of NIL” activity bundle to help augment your discussion of this news story in class! The resource is available by visiting the “Bonus Content” subscription link on your account page. Oregon State is
Fox plans to avoid coverage of Qatar’s controversial treatment of migrant workers during World Cup broadcasts, much as it didn’t address criticism of Russia’s government during the 2018 tournament. Click here to read the story at si.com. Discussion Questions: What is economic impact? What is a mega event? Do you think
In July 2021, name, image, and likeness (NIL) rules and laws opened the door for college athletes to make money for the first time. It did not take long for them, or brands, to capitalize. Click here to read the story at espn.com. Discussion Questions: What is NIL? Why is
In late April, Mark Skirvin came to Andrew Mascharka with a job no one had tackled in at least eight years. Click here to read the story at indystar.com. Discussion Questions: Why is a quality product important in the business of sports and entertainment? What makes a quality product in
The Big Ten’s new $7 billion media rights deal will string the conference’s top football games across three major networks each week, creating an NFL-style television schedule on Saturdays. Click here to read the story at news.yahoo.com. Discussion Questions: What are media rights? Why are media rights important to a