Competitive Edge
Category: Lesson 11.6 – Social Issues in SEM
Competitive Edge

Cause, Social Responsibility And Brand Play…

I’ve been doing some writing for our colleagues at MVP Index recently…below is a piece on cause with some great data we pulled together…you can find all their great work at MVP Index Insights. Social responsibility and cause marketing have been a growing part of the ROI mix for brands

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Competitive Edge

New Manchester arena moniker unveiled: Co-op Live

We have a name for the recently green-lit Manchester arena: Co-op Live, as Oak View Group (OVG) partners with Co-op, the largest consumer co-operative in the United Kingdom. The Co-op has become a major player in the UK’s music scene, with pop-up shops at events like the Glastonbury Festival. It’s also synonymous with Manchester, opening

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